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Google has even bigger plans for mobile searching

Posted: , by Maxwell R.

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Google has even bigger plans for mobile searching
The search giant is examining ways to extend its reach by delivering information to people that do not use search engines. Google is also looking at ways to deliver information to your mobile device about things you would not search for otherwise, but would be of interest to you.

This goes beyond Google Now or the billions of searches on Google every day. This is part of Google’s master plan to “organize the world’s information and make it universally accessible.” In order to do this, Google needs to find out our “hidden needs” and then use creative sampling methods to serve them.

Google has been working with about 150 people on an experiment where users are notified on their phone from Google, “What did you want to know recently?” several times each day. The answers provided helps the company determine how it might deliver information that you would never think of searching for. This is known as the Daily Information Needs Study.

The research is not complete, but coupling this research with other contextual data, such as GPS and other phone information is expected to enable Google to provide a new class of service, beyond Google Now, or Siri Thinks Ahead. It would be able to preemptively answer questions. The research will attempt to find all that is “unGoogled” (if that is possible). Time and analysis of the patterns of information may provide a paradigm for Google to adopt a whole new way to handle search.

source: MIT Technology Review

22 Comments
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posted on 28 Nov 2012, 21:58 9

1. wendygarett (unregistered)


Uh ok... Bring it on Google

posted on 28 Nov 2012, 22:18 1

5. iWorld (Posts: 85; Member since: 05 Jul 2012)


Not a big deal. A small algorithm and its done. doesn't seem too much helpful

posted on 28 Nov 2012, 22:22 2

7. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Lidget idea, nice one Google!

posted on 28 Nov 2012, 22:42 5

10. MeoCao (unregistered)


"A small algorithm and its done"? ROFL

You should know what you are talking about dude. A small algorithm will produce nothing but garbage.

posted on 29 Nov 2012, 07:24

20. anywherehome (Posts: 971; Member since: 13 Dec 2011)


Algorithm is not the problem ;-)
Identifying factors, variables, design is the core and creativity of people....

posted on 29 Nov 2012, 10:19

21. Reluctant_Human (Posts: 864; Member since: 28 Jun 2012)


Small algorithm? isn't that kind of oversimplifying it a LOT!

posted on 29 Nov 2012, 10:20 1

22. Reluctant_Human (Posts: 864; Member since: 28 Jun 2012)


2+2=4. Now where's my money google?!

posted on 28 Nov 2012, 21:58 5

2. AWiseGuy (Posts: 68; Member since: 30 Oct 2012)


The scope of this project is awesome in the truest etymological sense of the word; that is, awe-inspiring rather than just "kinda cool." I can't wait to see how this pans out.

posted on 28 Nov 2012, 22:19 1

6. Droid_X_Doug (Posts: 5876; Member since: 22 Dec 2010)


Is there any wonder why Google wants to make mobile devices as prevalent as possible? This is how you run away and hide from Apple and MS.

posted on 28 Nov 2012, 22:40

9. dsDoan (Posts: 219; Member since: 28 Dec 2011)


Your comment isn't exactly clear. Are you saying that Google is "running away and hiding" from Apple and Microsoft?

posted on 28 Nov 2012, 22:51

12. MeoCao (unregistered)


I think it's the other way around, Google comes to where people are. Google sells affordable phones and tablets to push Android OEMs to make prices more affordable and thus win bigger market share for Android where Google has much more power than on iOS or WP.

The truth is Google tries to make internet more accessible whether it's mobile or PC.

posted on 28 Nov 2012, 22:56

15. someones4 (Posts: 619; Member since: 16 Sep 2012)


Correction: That's how they FIGHT Apple and Microsoft.

posted on 29 Nov 2012, 01:50 1

18. Droid_X_Doug (Posts: 5876; Member since: 22 Dec 2010)


Bingo! Run away and hide is a metaphor in my part of the U.S. (Silicon Valley) for fighting/dominating an industry in Google's example.

Mobile devices (tablets and smartphones) seem to be where increasing numbers of consumer and business/enterprise users are moving. If Google (through Android for example) can integrate itself into the mobile users daiy experience tightly, they stand to dominate their respective business segment.

It is JMO, but I think this where the fight between Google, Apple, MS and maybe Amazon will play out in the next 5 to 10 years. No offense to Yahoo fans, but Yahoo is going to be a bystander ths time around.

posted on 28 Nov 2012, 22:02 8

3. Mark.J.Linskiy (unregistered)


I like when things are organized. Let's see what Google will bring us this time.

posted on 28 Nov 2012, 22:04 3

4. Izzy_V (Posts: 216; Member since: 07 Jul 2012)


This is one form of spam in my notification bar that I wouldn't mind. :P

posted on 28 Nov 2012, 22:30

8. someones4 (Posts: 619; Member since: 16 Sep 2012)


So it's like serving you titbits of information each day? Can't certain apps already do it?

posted on 28 Nov 2012, 22:42

11. dsDoan (Posts: 219; Member since: 28 Dec 2011)


As Android evolves, it will continue adding features that 3rd party apps offer. Why install extra apps for features that the stock OS can provide?

posted on 28 Nov 2012, 22:53

13. someones4 (Posts: 619; Member since: 16 Sep 2012)


But doesn't that mean..lawsuits?
Anyway, google should be doing something that hasn't been done, not following others. I'm slightly disappointed. Google should be working on some sort of offline voice command function by now.

posted on 28 Nov 2012, 22:55

14. MeoCao (unregistered)


I think there is nothing like it right now. It's Google Now but for every1 not just people using JB,

posted on 28 Nov 2012, 22:57

16. someones4 (Posts: 619; Member since: 16 Sep 2012)


of course there's nothing like it. That's why google must be the first to make it or patent it.

posted on 28 Nov 2012, 23:27

17. jroc74 (Posts: 5009; Member since: 30 Dec 2010)


Its going to go beyond what Google Now does? Google Now is already very nice. Cant wait to see what this is.

posted on 29 Nov 2012, 04:10 1

19. roscuthiii (Posts: 1847; Member since: 18 Jul 2010)


"Precognition" technology? Nope, can't see anything going wrong with that...

And might I add, I for one, welcome our new Google overlords.

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