Some intrepid code hunters have found evidence that Google may be about to introduce a new section to the Google Play Store: a News section. The idea is that it will be something similar to Apple's Newsstand, but focused specifically on newspapers since Google Play already has a dedicated Magazines section.
Apparently, the big indicator that this was more than a rumor comes from the code of the web version of the Play Store itself, which has mentions of the News section:
As you can tell from that, the News section would offer both Issues and Subscriptions to news sources, and just like other Google Play options, it will automatically send content to your devices.
A bit more digging found that the new section may have already been assigned a color to go along with the existing sections of Music (orange), TV & Movies (red), Apps (green), Books (blue), Magazines (purple), and Devices (slate). The Play Store CSS seems to refer to the News section as having a yellow banner.
If we had to guess, we'd assume that this is something that's in the works for a Google I/O launch, just like Magazines were launched at last year's I/O along with the Nexus 7.