BlackBerry to bring reality show to U.K. television
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BlackBerry once helped produce a television show called Live and Lost with BlackBerry which showed musical artists being led to their concert venues by fans who would communicate with them via BlackBerry smartphones. Now, BlackBerry has teamed up with U.K's Channel 4 to produce a new 8 part reality show called Summer Daze with BlackBerry. The show will follow 18-25 year olds who attend music festivals around the country.
Besides airing the show on television, BlackBerry plans on showing exclusive content through an online hub on the BlackBerry website. Viewers will be able to interact with the show's "stars" using social networking sites. Among those being highlighted on the show will be a dance crew and yurt-maker (a yurt is a circular tent used by nomadic Asians). BlackBerry's ad agency, Abbot Mead Vickers BBDO, created the show as a way to fit in with the brand's current message to celebrate "people of action."
source: MarketingMagazine via Crackberry
"Celebrating people who make things happen goes to the heart of our brand."-Richard Ashley, UK marketing director at RIM
source: MarketingMagazine via Crackberry
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9 Comments
4. dcgore posted on 21 Jun 2012, 11:25 0
and all the people featured in the show are RIM executives...
5. e.wvu (unregistered) posted on 21 Jun 2012, 11:32 0
So RIM decides that it can no longer compete in the cell phone market, so they now try to go into entertainment? All I can see is another major fail.
6. vqc61 posted on 21 Jun 2012, 11:39 0
BlackBerry is very popular in the UK because some carriers offer BIS for £5 a month. Wish we have the same deal in the US.
7. RapidCat posted on 21 Jun 2012, 12:45 0
£5 to expensive, in indonesia u can get 3 months for £4
8. InspectorGadget80 posted on 21 Jun 2012, 20:15 0
So RIM is going to show how badly their company sucks on TV just like all those other dumb a$$ reality shows?
