x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • BlackBerry thinking about a new BlackBerry 10 tablet after all

BlackBerry thinking about a new BlackBerry 10 tablet after all

Posted: , by Alan F.

Tags:

BlackBerry thinking about a new BlackBerry 10 tablet after all
Originally, when asked if BlackBerry would be producing tablets powered by the new BlackBerry 10 OS, CEO Thorsten Heins seemed to reject the notion of such a project. But over the last few weeks, the executive has apparently changed his mind and is now open to the idea of producing a BlackBerry 10 tablet. In an interview, the executive said that any new slate would have to "integrate with other screen environments". That was the goal of the original BlackBerry PlayBook tablet. The problem was that under the previous management, the tablet launched minus key applications and the BlackBerry Bridge, which connected the tablet to a BlackBerry phone, shipped late. The tablet failed to sell and the company had to take a $485 million charge to cover the discounts it took to get rid of inventory.

The BlackBerry PlayBook tablet

The BlackBerry PlayBook tablet

Heins might be persuaded by a recent rally in PlayBook shipments. In the fiscal fourth quarter that ended March 2nd, BlackBerry shipped 370,000 tablets up sequentially from the 255,000 shipped in Q3. Because the tablet runs on the QNX software that is the basis of BlackBerry 10, the PlayBook tablets can be revised to run BlackBerry 10 with a simple software update. BlackBerry has promised that it would send out an update by the end of the year to bring the new OS to its tablets as well.

Heins says that there are things to consider in making the decision whether or not to proceed with a new tablet. "The hardware alone is very difficult these days to make money with," said Heins who added that very few manufacturers are making money producing the device. "The question is, what are you putting around the tablet as a service or an experienced value proposition that allows you to make money with it, other than just put the pure hardware out there," noted the executive.

source: TheRecord

16 Comments
  • Options
    Close




posted on 03 Apr 2013, 11:38 7

1. StreetNerd (Posts: 705; Member since: 08 Dec 2010)


first update the Playbook to BB 10!

posted on 03 Apr 2013, 14:53

5. Johnnokia (Posts: 516; Member since: 27 May 2012)


People used to buy Playbook with $150.
It is really very nice device with stylish design. But, terribly, apps support is really bad and the browser is quite fruitless.

Any BB tablet 10 higher than $300 would be epic fail and sell worse than the current Playbook.

When RIM made huge discount on the Playbook, it simply killed its Tablet's future.

posted on 03 Apr 2013, 15:36 2

8. StreetNerd (Posts: 705; Member since: 08 Dec 2010)


i got the 64GB for 150 euros. i dont care bout app support i just use it for media consumption. i love the HDMI output :D

posted on 03 Apr 2013, 15:46

10. Johnnokia (Posts: 516; Member since: 27 May 2012)


Would you pay $700 for the new 64GB Blackberry Playbook 10?

posted on 03 Apr 2013, 17:57

12. jsdechavez (Posts: 702; Member since: 20 Jul 2012)


no 'mate. haha

posted on 03 Apr 2013, 18:16

14. StreetNerd (Posts: 705; Member since: 08 Dec 2010)


no... my playbook is just fine =)

posted on 03 Apr 2013, 17:57

11. jsdechavez (Posts: 702; Member since: 20 Jul 2012)


exactly what I was thinking.

posted on 03 Apr 2013, 11:42 2

2. xperiaDROID (Posts: 5404; Member since: 08 Mar 2013)


Finally! Finally!

posted on 03 Apr 2013, 12:25

3. TheMaxColonel (Posts: 48; Member since: 14 Mar 2013)


This tablet will mostly be aimed at BB fans rather than people who like different operating systems such as Apple or Android. For that matter, i will stick with Android and maybe try out W8 in the future.

posted on 03 Apr 2013, 17:59

13. jsdechavez (Posts: 702; Member since: 20 Jul 2012)


Maybe they should open Blackberry Bridge to those Android tablets (apps).

posted on 03 Apr 2013, 13:29 3

4. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)


why all the down vote??

posted on 03 Apr 2013, 14:59 1

7. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


Because anything Blackberry sucks and is useless!

posted on 03 Apr 2013, 14:59 1

6. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


Blackberry sucks. Think about closing your doors. The end is near Thorsten...put a fork in it your done!

posted on 03 Apr 2013, 15:38 2

9. StreetNerd (Posts: 705; Member since: 08 Dec 2010)


ok cool story bro... go play somewhere else

posted on 04 Apr 2013, 10:16

15. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


Nice comment..but I am going to play here. Why would you purchase this crap with all the quality tablets out there.

posted on 04 Apr 2013, 10:24

16. isprobi (Posts: 197; Member since: 30 May 2011)


Just hit your Home button and go somewhere else. The new BlackBerry 10 OS is probably too complicated for you.

Want to comment? Please login or register.

Latest stories