BlackBerry makes another terrible music video celebrating BlackBerry 10
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Then, the guys decided to get the band back together.
Now that BlackBerry 10 is out and running, piecing together another cover to celebrate the moment would be tolerable. There are certainly a number of songs written in the past ten or twenty years to cover and share the joy, something modern, up to date (like the OS) and upbeat to keep the momentum.
Covered instead was a classic from over 70 years ago, “At Last,” written by Mack Gordon and Harry Warren in 1941, and the signature hit of Etta James in 1960. Now, the lyrics themselves are a bit apropos for BlackBerry. BlackBerry users are a loyal lot, many are completely addicted to their “CrackBerry” and with the release of BlackBerry 10, they “can see clearly now the rain has gone” (see what we did there?).
We are going to be honest, the cover for the first minute is manageable. The middle is going to grind on you though and at least the guitarist, BlackBerry’s very own Christopher Smith, VP of Application Platform and Tools, belts out a solid solo near the end.
We know you are just dying to watch it. Do it.
source: BlackBerryDev (YouTube)
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10 Comments
1. Timmehor posted on 18 Mar 2013, 17:52 2 3
Meanwhile ... Nokia has deadmau5 playing HUGE light show performances in London.
7. jsdechavez posted on 19 Mar 2013, 01:30 3 0
haha.. exactly! Where's Alicia Keys when Blackberry needs her?
2. marchels14 posted on 18 Mar 2013, 18:49 2 1
This is the worst song + an advertisement ever.im so not proud now of owning a blacberry device.if i was ever.
4. lonestrider posted on 18 Mar 2013, 20:31 1 1
at last... you realize that... thanks to that song?
5. xperiaDROID posted on 18 Mar 2013, 22:43 0 0
The song + advertisement is not bad at all, why Maxwell R. and you have the same opinion?
6. Timmehor posted on 18 Mar 2013, 23:28 3 0
It's so cheesy and cringy, almost cheesier than the Samsung reveal trailers.
8. Trex95 posted on 19 Mar 2013, 02:00 0 0
They should hire Justin bieber cause BB 90% of the user teens.
10. isprobi posted on 19 Mar 2013, 10:42 1 0
Doesn't anybody have a sense of humor anymore? If BlackBerry had wanted this to be taken totally seriously they would have hired true well known professionals to play and produce this. I think it's meant to be a bit of light hearted fun. The new BlackBerry is not business suit serious anymore because the customers they want to attract extend beyond that.
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