In an effort to raise the stakes, its “biggest yet” update got pushed to iOS users of the micro video-sharing platform on July 3rd. Yesterday – a week later, the very same update is already available for Android users who now have access to the same expanded choice of features their iOS counterparts did, namely:
Whether this will be enough to get onto equal footing with its considerably larger adversary is to be seen. We can't help but think of the classical David vs Goliath struggle when referencing to the two. This being real life, however, the Twitter-owned service may be forced to look into an even tighter integration with its proprietor's network in a bid to leverage the micro-blogging platform's size to better match that of its Facebook-owned archenemy.