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Apple's iPad 2 Smart Cover resembles Japanese bath tub lids, existing case designs

Posted: , by Daniel P.

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Apple's iPad 2 Smart Cover resembles Japanese bath tub lids, existing case designs
Apple's Smart Covers polyurethane or leather protective flaps for the iPad 2 stole the show March 2nd, when the tablet was announced. It was the kind of ingenuity one expects from the folks at Cupertino - the Smart Covers glue themselves to the iPad 2 side via magnets, clean the display while fully covering it, unlock the tablet when you peel them off, and can double as a stand while typing or watching movies, or just flip over to the back not to mess in the way you interact with the iPad 2.

It looks like a big part of this idea has been entertained before, with the company Incase offering its Convertible Magazine Jacket for $10 more than the Smart Covers, which eerily resembles the Covers' design and functionality. It is ribbed as well, and can be folded to make a two-stage stand for typing or watching movies too. The main difference is that it snaps on a hard shell that covers the back as well, whereas the Smart Covers simply glue to the magnet-friendly bezel of the iPad 2, which makes it more comfortable and lightweight.

Incase's current Convertible Magazine Jacket shares looks and functionality with Apple's Smart Cover
Incase's current Convertible Magazine Jacket shares looks and functionality with Apple's Smart Cover
Incase's current Convertible Magazine Jacket shares looks and functionality with Apple's Smart Cover

Incase's current Convertible Magazine Jacket shares looks and functionality with Apple's Smart Cover


The ribbed and folding design cue in both cases, however, reminds strongly of... Japanese bathtub covers. A lot of Japanese started pointing out in the forums that the Smart Covers look precisely like the bathtub lid they had at home. Judging from the pictures, this is mainly due to the blue Smart Cover taking a prominent place during the iPad 2 presentation.

Apple's iPad 2 Smart Cover resembles Japanese bath tub lids, existing case designs
Apple's iPad 2 Smart Cover resembles Japanese bath tub lids, existing case designs

Had it been the Burgundy one, nobody would have noticed, but the bathtub theory at least explains the water droplets on the screen.

source: TUAW & Technologer via GSMArena

8 Comments
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posted on 07 Mar 2011, 10:33 1

1. MedioGringo (unregistered)


Wow. I check out Incase's site. Apple totally ripped of this design. Then acted like they were geniuses.

posted on 07 Mar 2011, 11:05 2

2. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)


I hate crapple but I actually think these covers are quite functional. I hear the idea for the cover stemmed from the need to cover up the fact that ipad 2 has no flash support, no 4G, and a crappy one megapixel camera on the back.

posted on 07 Mar 2011, 12:31 3

3. ayephoner (Posts: 837; Member since: 09 Jun 2009)


flash is garbage.
4G is infantile at best.
the camera is for facetime. no one is using their ipad to take serious stills.


why do you nimrods want the highest end everything if its not needed? it would just drive up cost.

posted on 07 Mar 2011, 14:40 3

4. p0rkguy (Posts: 684; Member since: 23 Nov 2010)


I didn't know having options was a bad thing...

posted on 07 Mar 2011, 15:00 4

5. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)


why do you sheeple want to pay the highest end prices for outdated tech? ZING!!!

posted on 07 Mar 2011, 16:10 1

6. logie (unregistered)


lmfaooooooooooooooooooooooooooooooo

posted on 07 Mar 2011, 23:09 1

7. CellieCell (Posts: 91; Member since: 14 Apr 2010)


HAHAHAHA, this is good. Keep them coming.

posted on 23 Apr 2011, 03:19

9. laptop battery dell (unregistered)


Good work! Ii would look forword your article. Maybe you can come to my website to search what you need~


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