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Applebee's files a trademark application for 'No Tech Tuesday'

Posted: , by Alan F.

Applebee's files a trademark application for 'No Tech Tuesday'
Applebee's is looking to become your port in the mobile technology storm. A report published on Friday, says that the casual dining chain will become a place of refuge once a week, for those who need to take a break from this connected world. The company has filed a trademark application for "No Tech Tuesday." You don't have to be a genius to figure out what this means.

This report does seem to contradict the restaurant's previous plan to place tablets at each table. The slates would be used to allow customers to pay at the table, order extra drinks and desserts, check out the menu, and play games and music while waiting to be served. Apparently, the tablets will get turned off each Tuesday.

Meanwhile, some restaurants are rewarding diners who disconnect from the connected world while eating. In Israel, one eatery gives customers who turn off their phones, a 50% discount on their checks. Another spot, this one in New Jersey, had a couple of "No Tech Tuesday" nights in February. Those who were caught using their phone or tablet at the table, were fined, with the money going to charity.

There is a new game called "phone stacking" that is going around at restaurants. Everyone seated at a table puts their phones or tablets in the middle of the table. The first one to reach for their mobile device, is stuck with the check.

Applebee's could have a No Tech Tuesday in its future

Applebee's could have a No Tech Tuesday in its future


source: CNBC

21 Comments
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posted on 12 Jul 2014, 04:02 8

1. Doakie (Posts: 1246; Member since: 06 May 2009)


WELL I GUESS I KNOW WHERE I'M NOT EATING AT ON TUESDAYS.

No big deal though Applebees has a crappy menu anyways.

posted on 12 Jul 2014, 15:06

16. Vexify (Posts: 557; Member since: 16 Jun 2014)


Better than eating at your home though I bet.

posted on 12 Jul 2014, 20:15

17. InspectorGadget80 (Posts: 6420; Member since: 26 Mar 2011)


why bother patent? ate there one time, and food is horrible just like olive garden.

posted on 13 Jul 2014, 01:13 1

21. Dr.Phil (Posts: 906; Member since: 14 Feb 2011)


I don't see what the problem you find with this is? I am a big lover of technology but I do find it troubling when I see people out at restaurants on dates or with their family and they are more engrossed with their cell phones than they are with the people they are with. Just the other week I was at somewhat fancy dining establishment and saw a couple out on a date that spent the majority of their time staring at their phones than talking with each other. I don't know about you, but that just seems wrong to me.

Also, I doubt Applebee's will be taking your phone away. It's probably a deal that if you participate you will get a discount on your ticket.

posted on 12 Jul 2014, 04:08 6

2. zachattack (Posts: 565; Member since: 31 Jul 2013)


I thought all applebees got destroyed... i mean lets be honest, they are the worst restaurant chain in existence

posted on 12 Jul 2014, 04:58 2

3. bugsbunny00 (Posts: 1004; Member since: 07 Jun 2013)


no applebees on tuesday for me.

posted on 12 Jul 2014, 06:00 2

4. UglyFrank (Posts: 381; Member since: 23 Jan 2014)


I like it, we know we are addicted

posted on 12 Jul 2014, 06:52 1

5. imkyle (Posts: 983; Member since: 18 Nov 2010)


It is a good idea but it will become "No Revenue Tuesday"

posted on 12 Jul 2014, 08:33

6. na7noo7 (Posts: 224; Member since: 29 Mar 2014)


I guess I will just sleep all tuesday.

posted on 12 Jul 2014, 09:05 4

7. md227a (Posts: 124; Member since: 20 Mar 2012)


I personally like the idea. For myself at least going out to dinner with my girl, results in me sitting there watching her text/Facebook the whole time. I love tech but always leave my phone in my pocket when I go out to eat.

posted on 12 Jul 2014, 09:44

8. pookiewood (Posts: 582; Member since: 05 Mar 2012)


Exactly the same on all points. Add on selfies/usies of course. I like the idea as well.

posted on 12 Jul 2014, 10:15 1

9. promise7 (Posts: 405; Member since: 03 Jul 2013)


Does that mean they'll also not use tech for ringing you up and use paper and pen?

posted on 12 Jul 2014, 11:16

10. 0xFFFF (Posts: 2962; Member since: 16 Apr 2014)


Applebees. A big US corporation that makes money by getting people to pay high prices for low quality food.

Now Applebees is getting a trademark for a phrase that could be used in many different contexts. The lawyers will be happy. Gotta love America. Everything is for sale, but only big corporations can buy.

posted on 12 Jul 2014, 11:58 2

11. ocilfa (Posts: 333; Member since: 03 Aug 2012)


"Applebees. A big US corporation that makes money by getting people to pay high prices for low quality food." Wow, just remove "bees" and the sentence remains true!

posted on 12 Jul 2014, 12:31

12. marbovo (Posts: 641; Member since: 16 May 2013)


no, apple does not make food...

posted on 12 Jul 2014, 12:38 1

13. ocilfa (Posts: 333; Member since: 03 Aug 2012)


Not yet...

posted on 12 Jul 2014, 14:18

15. darkkjedii (Posts: 11148; Member since: 05 Feb 2011)


Didn't know Apple made food. Hmmmm, thanx for the info. Applebee's is delicious by the way. Last I check your description describes every fast food chain to ever exist, yet you mock an electronics company. Hater...

posted on 12 Jul 2014, 14:15

14. darkkjedii (Posts: 11148; Member since: 05 Feb 2011)


Ate there yesterday, try the Bourbon chicken and shrimp it is delicious.

posted on 12 Jul 2014, 21:09 1

18. NickSDC (Posts: 17; Member since: 13 Nov 2012)


Funny. I have a thing called no Applebee's Tuesday.

posted on 12 Jul 2014, 22:18

19. techloverNYC (Posts: 400; Member since: 20 Nov 2012)


Dear Applebee. How does no customer tuesday working out?

If a waiter tells me to turn off my phone, they can be sure they won't get any tip. Customer is GOD.

posted on 12 Jul 2014, 23:37

20. xtroid2k (Posts: 362; Member since: 11 Jan 2010)


Wow, I am shocked at the level of ignorance the crowd has. There is a large customer base that doesn't mind being disconnected from the internet from time to time. its really a good feeling to disconnect from our connected society from time to time. I was born in 85 so I watched this world change as I use to ask for directions in person where now I have gps by phone.

S%(t can't any of u just put the damn device down for any period of time. So craapplebees wants to turn back to hands off time for 24hrs. I think its a great thing and I know a lot others will to. Uhmmm, just I won't be there on Tuesday just because the food sucks overall. I mean they have a few good stuff but overall they suck. Don't even try the ribs. They are oversoaked in sauce

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