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Apple said to be adding 500,000 new iTunes accounts every day, revenue still impressive

Posted: , by Michael H.

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Apple said to be adding 500,000 new iTunes accounts every day, revenue still impressive
Apple loves to bring its iTunes statistics out to parties, because they are often quite impressive. At WWDC, Apple announced that iTunes had 575 million users, and that the App Store had paid out $10 billion to developers, with $1.5 billion of that coming in just the last year. Now, Asymco is saying that iTunes is adding about 500,000 new accounts every day.

Apple said to be adding 500,000 new iTunes accounts every day, revenue still impressive
Assuming this is true, and Apple can keep up the pace, iTunes should hit 675 million users by the end of the year. What's probably more impressive though is that the revenue per user rates haven't dropped all that much. According to Asymco, back in 2009 when iTunes only had 100 million users, the average yearly gross revenue per user was somewhere around $73. Now, despite having nearly 6 times as many users, that number has dropped to about $39 per year per user.

Unfortunately, we can't really put these numbers in much context, because neither Google nor Microsoft release similar statistics for Google Play or the Windows/Windows Phone Store. 

source: Asymco via BGR

10 Comments
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posted on 15 Jun 2013, 13:22 2

1. alterecho (Posts: 1079; Member since: 23 Feb 2012)


Thats quite impressive indeed.

posted on 15 Jun 2013, 13:52 1

2. Napalm_3nema (Posts: 890; Member since: 14 Jun 2013)


That's insane, actually. I wonder how this will factor into the media's "doom and gloom" coverage of Apple that seems to be so prevalent recently.

posted on 15 Jun 2013, 16:29 1

3. roscuthiii (Posts: 1788; Member since: 18 Jul 2010)


Apple comes off as pretty effeminate (especially looking at iOS 7) so I treat their statements the way I would treat a girl's: "The 3X rule"

Girls always try to make themselves 3x more appealing in their statements. If they say they've only slept with 5 guys, it's actually 15. If they say they've lost 30 pounds on their new diet, it's only been 10. Same math applies here.

Why? Factor in multiple accounts in the same household. A family will have most likely have multiple iDevices but it's still Mom and/or Dad footing the bill. My household counts for two accounts itself. My gf has an account, her daughter has an account... it's still all my gf's money.

posted on 15 Jun 2013, 20:55 1

5. stealthd (Posts: 948; Member since: 12 Jun 2011)


If they're sharing apps and other content then that's one account.

Apple doesn't come off as effeminate, but that does sound like something an Apple-disliking mysogynist would say.

posted on 16 Jun 2013, 04:46

9. E.N. (Posts: 2275; Member since: 25 Jan 2009)


I think we would expect the daughter and the mother to have different tastes in music, applications, books, etc. so it doesn't matter who's ultimately paying the bill. All that matters is how much stuff is being purchased per account.

posted on 16 Jun 2013, 12:43

10. jsdechavez (Posts: 701; Member since: 20 Jul 2012)


Agree. iOS7 is for girls. I mean, what was Mr. Ives thinking? Anyway, just trolling. Not buying any locked-up iDevice anymore. First and last time was last 2010.

posted on 15 Jun 2013, 18:32 2

4. thecorrescode (Posts: 26; Member since: 28 Mar 2013)


Being skeptical here... Number of accounts does not equates number of actual user. For example, any individual can create two accounts (e.g. user12 and user34). Number of device activation per day matter more...

posted on 15 Jun 2013, 20:58

6. vincelongman (Posts: 1130; Member since: 10 Feb 2013)


Also some people have accounts from different countries as well, because not all countries get the same stuff. Through this is probably very uncommon.

posted on 16 Jun 2013, 01:29

8. Napalm_3nema (Posts: 890; Member since: 14 Jun 2013)


I have over 175 separate devices listed in my Play Store account. Is each one a "device activation"? I've owned a lot of Android devices, but nowhere near that many. I know I'm not the only crack flasher out there, so I am curious to know. Do activations take into account the secondary market?

posted on 15 Jun 2013, 21:49 1

7. networkdood (Posts: 6267; Member since: 31 Mar 2010)


"There is a sucker born every minute" ~ P.T. Barnum

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