Apple iPad mini will cannibalize iPad sales, but together the two will sell stronger these Holidays
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Not just that, the iPad mini is a cheaper product than the 9.7-inch iPad (however it is sold at a typical solid Apple margin).
That would break down into 18 to 19 million 9.7-inch iPads and 6 to 7 millions of the iPad mini.
The estimate relies on the fact that Q4 is typically Apple iPad’s strongest growth quarter, but that growth is decelerating. In the absence of the iPad mini, this would have meant projected sales of around 22.7 million iPads for Q4, but now that the smaller tablet is eating into sales of the larger ones, the 9.7-inch iPad sales are expected to come lower, but the overall amount of tablets sold will actually grow with the mini.
source: Tech-thoughts
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