Back at the Academy Award show in 2007, Apple ran an ad for the Apple iPhone that showed different clips from television and the movies showing people answering the telephone and saying "Hello," and little did anyone know what would be in store for them in the years ahead. That one ad gave way to the first series of legitimate Apple iPhone spots with such famous moments as the calamari ad, the dog riding the skateboard on the YouTube focused spot, and perhaps the most iconic of them all, the ad showing off the mobile Safari browser with the New York Times web site being displayed. For years afterward, and even up to the launch of the Motorola DROID when Motorola officials showed off the browser on the phone by displaying the New York Times web site, the Times became something of a gold standard for mobile browsers.
What brings this all to mind is the new ad for the Apple iPad that was played during last night's telecast. The ad showed a number of movie-related words quickly being displayed, intertwined with photography based apps for the iPad. Not only has Apple come a long way since that 2007 "Hello" spot (which we've taken the opportunity to include below), but the industry in general continues to move ahead with faster processors, larger screens and more features, most of which we could never have dreamed of in 2007.
2.darkkjedii(Posts: 21186; Member since: 05 Feb 2011)
They'd also get the Oscar for most successful tablet. There's no reason to dog em for a tv spot, it's what companies do. Advertise during big events, Sammy had the Super Bowl, apple the oscars. It's big business bro.
14.lolioslol(banned)(Posts: 182; Member since: 10 Dec 2012)
LMAO @ apple. What better way to cement the fact that their tech sucks, refuses to evolve, and they have NOTHING on the horizon whic is why instead of attended MWC and actual electronics/tech events they pander to the simple masses who watch "pretty people" getting awards for playing pretend (acting).