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Apple debuts new iPad ad during the Academy Awards telecast

Posted: , by Alan F.

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Apple debuts new iPad ad during the Academy Awards telecast
Did somebody say calimari?

Did somebody say calimari?

Back at the Academy Award show in 2007, Apple ran an ad for the Apple iPhone that showed different clips from television and the movies showing people answering the telephone and saying "Hello," and little did anyone know what would be in store for them in the years ahead. That one ad gave way to the first series of legitimate Apple iPhone spots with such famous moments as the calamari ad, the dog riding the skateboard on the YouTube focused spot, and perhaps the most iconic of them all, the ad showing off the mobile Safari browser with the New York Times web site being displayed. For years afterward, and even up to the launch of the Motorola DROID when Motorola officials showed off the browser on the phone by displaying the New York Times web site, the Times became something of a gold standard for mobile browsers.

What brings this all to mind is the new ad for the Apple iPad that was played during last night's telecast. The ad showed a number of movie-related words quickly being displayed, intertwined with photography based apps for the iPad. Not only has Apple come a long way since that 2007 "Hello" spot (which we've taken the opportunity to include below), but the industry in general continues to move ahead with faster processors, larger screens and more features, most of which we could never have dreamed of in 2007.

source: Apple via TUAW



20 Comments
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posted on 25 Feb 2013, 09:12

1. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)


...and the Oscar for the best 'timing' goes to the iPad.

posted on 25 Feb 2013, 09:17 4

2. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


They'd also get the Oscar for most successful tablet. There's no reason to dog em for a tv spot, it's what companies do. Advertise during big events, Sammy had the Super Bowl, apple the oscars. It's big business bro.

posted on 25 Feb 2013, 09:27

4. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)


It's business indeed...business indeed.
But some don't do business this way...and still, they're still successful.

posted on 25 Feb 2013, 10:22

7. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


That's true too

posted on 25 Feb 2013, 09:23 3

3. mydi.maus (unregistered)


hello and bye apple

posted on 25 Feb 2013, 11:23

11. BillyG (Posts: 305; Member since: 24 Sep 2012)


bye mydi. apple won't miss you

posted on 25 Feb 2013, 09:31 2

5. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


Iacademy. They play their ad so much last night i stop watching the award

posted on 25 Feb 2013, 12:42 1

13. tusshharish (Posts: 342; Member since: 23 Oct 2012)


now we say hell no to apple..................lol

posted on 25 Feb 2013, 09:47

6. Fallout09 (Posts: 419; Member since: 17 Oct 2011)


I'm sorry but Apple ads now officially suck. I use to love the Apple/PC guy commercials... Apple marketing team has lost their touch.

posted on 25 Feb 2013, 11:26

12. BillyG (Posts: 305; Member since: 24 Sep 2012)


its an iPad, not a mac/PC. what do you know about ads? you're the one that 'officially suck'...apple always been successful in their ads that many even copy them.

posted on 25 Feb 2013, 11:07

8. Tre-Nitty (Posts: 461; Member since: 16 Nov 2010)


Sure they haven't fallout09. I don't really like commercials but that ipad commercial is catchy. Give credit where it's due!

posted on 25 Feb 2013, 11:14

10. Fallout09 (Posts: 419; Member since: 17 Oct 2011)


What? Catchy? Really?

posted on 25 Feb 2013, 11:14 5

9. ilia1986 (unregistered)


In 2007 people learned to say Hello on their phone.

In 2008 and since the T-mobile G1 they learned to do everything else on it.

posted on 25 Feb 2013, 12:46

14. lolioslol (banned) (Posts: 182; Member since: 10 Dec 2012)


LMAO @ apple. What better way to cement the fact that their tech sucks, refuses to evolve, and they have NOTHING on the horizon whic is why instead of attended MWC and actual electronics/tech events they pander to the simple masses who watch "pretty people" getting awards for playing pretend (acting).

posted on 25 Feb 2013, 12:48

15. ZeroCide (Posts: 700; Member since: 09 Jan 2013)


I saw that comercial. I thought it was the same old ipad.

posted on 26 Feb 2013, 09:16

19. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


u mean its the same old ipad commercial like the same old boring design

posted on 26 Feb 2013, 15:46

20. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Again, nothing to tell the consumer how the product stands apart from the competition, because it does not. Apple needs better commercials. At least Samsung shows you what their products do.

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