Tim Cook: Apple's HomePod has an 'audio' advantage vs Google Home or Amazon Echo
Amazon has been doing this game with the Alexa-powered Echo line, and Google recently with its Home portfolio, though, and they have established a head start in the area that will be hard for Apple to catch up to, so what's in it for those who are firmly in the iOS camp? Well, according to Tim Cook, who sat down for an interview during his current tour in Canada, it's the sound.
We think one thing that was missing from this market was a quality audio experience, a very immersive audio experience. Music deserves that kind of quality as opposed to some kind of squeaky sound.
While we can't agree more, Siri is not on the level of Google's virtual Assistant, or Amazon's Alexa, but Tim Cook is optimistic that Apple can overcome its "smart" speaker limitations due to the sheer power of vertical integration it is capable of, fusing software and hardware seamlessly. Moreover, he is not convinced that Amazon and Google's business strategy to licence their assistants to various audio gear makers, is the best thing to do in the field.
Competition makes all of us better and I welcome it, [but] if you are both trying to license something and compete with your licensees, this is a difficult model and it remains to be seen if it can be successful or not.”
As you can see from the infographic below, showcasing the current and prospective smart speakers' market share, as well as the main activities people are using them for, it's all Amazon and somewhat Google at the moment. A full 84% of Echo users, however, and 70% of Home owners, are mainly getting their speakers for listening to music (duh), followed by requesting info, controlling their smart home gadgetry, and ordering food. Apple's HomePod will likely excel at the first activity, and fare well in the others, so Tim Cook might have a point that it's not too late in the smart speaker game for Apple to tune in, what do you think?
source: Financial Post & Visual Capitalist
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