U.S. household spend more and more on Apple gadgets: average sum grows to $444 In 2011

posted by Victor H. / Dec 12, 2012, 7:16 AM

U.S. household spend more and more on Apple gadgets: average sum grows to $444 In 2011

While Android is easily the world’s most popular operating system with no close competitor in sight, when it comes to the U.S. it’s a much closer tie with Apple. And the latest data show that U.S. households are spending more and more on Apple devices each year.

The average U.S. household spent a whopping $444 on Apple products in 2011, a huge growth from the $295 average in 2010 and nearly triple the $150 spent in 2007, according to Morgan Stanley analysis.

A recent Reuters article publicized the figure and called out on Americans for paying the ‘Apple tax.’ And while tax might be a bit too strong of a word to describe users’ wilful purchases, the amount spent on Apple products is staggering.

Online discounters from CouponCodes4U.com claim $1 out of $25 spent on technology, is spent on Apple devices.

source: Reuters

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19 Comments

1. wendygarett unregistered

"A recent Reuters article publicized the figure and called out on Americans for paying the ‘Apple tax.’ And while tax might be a bit too strong of a word to describe users’ wilful purchases, the amount spent on Apple products is staggering." I'm speechless....

posted on Dec 12, 2012, 7:22 AM 3

19. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

No wonder American economy is in shambles...the americans arent making smart purchase decisions anymore! And yup its Apple tax alright...the way Apple has monopolised its products and services to work only with each other...once you buy one Apple product you have to buy all of them and their services...Apple Tax!

posted on Dec 12, 2012, 9:03 PM 0

2. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Does this include prices with contract or unlocked? That might change the digits drastically.

posted on Dec 12, 2012, 7:22 AM 0

3. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

people are very smart everywhere else.

posted on Dec 12, 2012, 7:27 AM 7

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Since 2009, my household has not spent a single dime on any Apple products. Doesn't look like its going to change soon either.

posted on Dec 12, 2012, 7:30 AM 11

11. murali_v_2000

Posts: 36; Member since: Jan 31, 2012

Same here. I won an iPod as a prize and promptly sold it in Craigslist the next day. No place for cApple in my house forever.

posted on Dec 12, 2012, 9:13 AM 2

16. TROLL

Posts: 4851; Member since: Apr 13, 2012

I'm totally regretting my iP4$ 64GB, never ever will buy any Craple products, tho my young sister has the iP5, everyday I call her baaaaa mbaaaaa i$h€€P, and she goes mad, crazy and feels really so low, well tough! ™®©

posted on Dec 12, 2012, 12:54 PM 1

17. eisenbricher

Posts: 973; Member since: Aug 09, 2012

You are too Troll to buy apple products. Don't lie.

posted on Dec 12, 2012, 1:39 PM 0

14. pookiewood

Posts: 631; Member since: Mar 05, 2012

Good for them. No Apple products in my house either.

posted on Dec 12, 2012, 9:56 AM 2

5. husfus

Posts: 62; Member since: Oct 21, 2012

I wonder how many some countries have gross national income less than $444

posted on Dec 12, 2012, 7:36 AM 1

6. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Why is this story even relevant when we're at the end of 2012; did they use Apple Maps to compile the data (cuz' they're kinda' late).

posted on Dec 12, 2012, 7:36 AM 1

7. husfus

Posts: 62; Member since: Oct 21, 2012

*many countries

posted on Dec 12, 2012, 7:39 AM 0

8. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

As an average, my household has spent $0 on Apple products for 20+ years.

posted on Dec 12, 2012, 8:18 AM 5

12. cdgoin

Posts: 614; Member since: Jul 28, 2010

Was going to say the same thing :) 5 Windows phones (3 WP7, and 2 WP8) and an Android in my household. no iPods, iPads, etc.. the only iProduct I ever owned was a iPaq from HP

posted on Dec 12, 2012, 9:28 AM 2

9. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

Seems like Americans took, 'an apple a day keeps the doctors away' too literally.

posted on Dec 12, 2012, 8:28 AM 4

10. wendygarett unregistered

It is not surprise that American buy American product my friend :) I believe you love your country's product more than the others right??

posted on Dec 12, 2012, 8:38 AM 0

13. cdgoin

Posts: 614; Member since: Jul 28, 2010

American product..? Since when is a product engineered in Asia, and built in Asia by Asians an American product ?

posted on Dec 12, 2012, 9:29 AM 3

15. lzsbleach

Posts: 155; Member since: May 20, 2012

Thats one thing apple knows how to do well, making profits. Even if they sell less devices they are still doing good because they make so much money off of each device. Apple is planning ahead and is in it for the long run. I wonder how Google and everyone else will adjust to apples new strategies.

posted on Dec 12, 2012, 10:22 AM 0

18. amiaq

Posts: 509; Member since: Jun 30, 2012

Woo! its like majority of americans bought the same type of clothing, cars and furniture either in white or black. Ha! ha! ha! how boring.

posted on Dec 12, 2012, 3:48 PM 0

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