U.S. household spend more and more on Apple gadgets: average sum grows to $444 In 2011

Posted: 12 Dec 2012, 06:16, by Victor H.

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U.S. household spend more and more on Apple gadgets: average sum grows to $444 In 2011

While Android is easily the world’s most popular operating system with no close competitor in sight, when it comes to the U.S. it’s a much closer tie with Apple. And the latest data show that U.S. households are spending more and more on Apple devices each year.

The average U.S. household spent a whopping $444 on Apple products in 2011, a huge growth from the $295 average in 2010 and nearly triple the $150 spent in 2007, according to Morgan Stanley analysis.

A recent Reuters article publicized the figure and called out on Americans for paying the ‘Apple tax.’ And while tax might be a bit too strong of a word to describe users’ wilful purchases, the amount spent on Apple products is staggering.

Online discounters from CouponCodes4U.com claim $1 out of $25 spent on technology, is spent on Apple devices.

source: Reuters

19 Comments

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posted on 12 Dec 2012, 07:22 3

1. wendygarett (unregistered)

"A recent Reuters article publicized the figure and called out on Americans for paying the ‘Apple tax.’ And while tax might be a bit too strong of a word to describe users’ wilful purchases, the amount spent on Apple products is staggering."

I'm speechless....

posted on 12 Dec 2012, 21:03

19. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)

No wonder American economy is in shambles...the americans arent making smart purchase decisions anymore!
And yup its Apple tax alright...the way Apple has monopolised its products and services to work only with each other...once you buy one Apple product you have to buy all of them and their services...Apple Tax!

posted on 12 Dec 2012, 07:22

2. eisenbricher (Posts: 973; Member since: 09 Aug 2012)

Does this include prices with contract or unlocked? That might change the digits drastically.

posted on 12 Dec 2012, 07:27 7

3. Cyan3boN (Posts: 446; Member since: 23 Feb 2012)

people are very smart everywhere else.

posted on 12 Dec 2012, 07:30 11

4. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

Since 2009, my household has not spent a single dime on any Apple products. Doesn't look like its going to change soon either.

posted on 12 Dec 2012, 09:13 2

11. murali_v_2000 (Posts: 33; Member since: 31 Jan 2012)

Same here. I won an iPod as a prize and promptly sold it in Craigslist the next day. No place for cApple in my house forever.

posted on 12 Dec 2012, 12:54 1

16. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

I'm totally regretting my iP4$ 64GB, never ever will buy any Craple products, tho my young sister has the iP5, everyday I call her baaaaa mbaaaaa i$h€€P, and she goes mad, crazy and feels really so low, well tough! ™®©

posted on 12 Dec 2012, 13:39

17. eisenbricher (Posts: 973; Member since: 09 Aug 2012)

You are too Troll to buy apple products. Don't lie.

posted on 12 Dec 2012, 09:56 2

14. pookiewood (Posts: 631; Member since: 05 Mar 2012)

Good for them. No Apple products in my house either.

posted on 12 Dec 2012, 07:36 1

5. husfus (Posts: 62; Member since: 21 Oct 2012)

I wonder how many some countries have gross national income less than $444

posted on 12 Dec 2012, 07:36 1

6. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)

Why is this story even relevant when we're at the end of 2012; did they use Apple Maps to compile the data (cuz' they're kinda' late).

posted on 12 Dec 2012, 07:39

7. husfus (Posts: 62; Member since: 21 Oct 2012)

*many countries

posted on 12 Dec 2012, 08:18 5

8. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)

As an average, my household has spent $0 on Apple products for 20+ years.

posted on 12 Dec 2012, 09:28 2

12. cdgoin (Posts: 565; Member since: 28 Jul 2010)

Was going to say the same thing :)

5 Windows phones (3 WP7, and 2 WP8) and an Android in my household.

no iPods, iPads, etc.. the only iProduct I ever owned was a iPaq from HP

posted on 12 Dec 2012, 08:28 4

9. Nathan_ingx (Posts: 4292; Member since: 07 Mar 2012)

Seems like Americans took, 'an apple a day keeps the doctors away' too literally.

posted on 12 Dec 2012, 08:38

10. wendygarett (unregistered)

It is not surprise that American buy American product my friend :)

I believe you love your country's product more than the others right??

posted on 12 Dec 2012, 09:29 3

13. cdgoin (Posts: 565; Member since: 28 Jul 2010)

American product..? Since when is a product engineered in Asia, and built in Asia by Asians an American product ?

posted on 12 Dec 2012, 10:22

15. lzsbleach (Posts: 155; Member since: 20 May 2012)

Thats one thing apple knows how to do well, making profits. Even if they sell less devices they are still doing good because they make so much money off of each device. Apple is planning ahead and is in it for the long run. I wonder how Google and everyone else will adjust to apples new strategies.

posted on 12 Dec 2012, 15:48

18. amiaq (Posts: 509; Member since: 30 Jun 2012)

Woo! its like majority of americans bought the same type of clothing, cars and furniture either in white or black. Ha! ha! ha! how boring.