Tag Heuer enters the phone market
This is the first time a luxury watch-making company enters the business of mobile phones.
TAG Heuer announced that the first communication devices that will bear their signature will reflect the functionality and design of the Swiss watch brand. The manufacturer has assigned its teams of designers and watch developers to this project for three years, expected to create a full range of entirely “tailor-made” mobile phones and related accessories.
The commercial launch of the first TAG Heuer mobile phone is scheduled for the second half of 2008.
source: TAG Heuer