Samsung beats Apple for a third straight quarter in spite of the iPhone 17's strong box-office start

What is also noteworthy is that Sumsung is only one of a growing number of great companies offering phones supporting the Android operating system where as Apple is the only game in town for IOS. I think that unless Samsung gets more aggressive with their generational feature offerings, they are going to lose market share within the Android space. I think the odds IOS sales will ever eclipse collective Android sales is slim to none, but again unless Samsung inovates at a higher level, they may eventually eclipse Samsung sales. Just my humble opinion as I am not psychic.

It would be interesting if Apple had competition with phones that were based on iOS. With Android, there are hundreds of companies that sell Android phones. So "technically" you would add up all the android phones sold, vs apple.

My point exactly. The mafket mountain Ssmsung has to climb is much steeper than Apples. There is virtually no learning curve for a Samsung user to move laterally to another Android manufacturer as it is the same ecosystem but to move from IOS requires a much steeper learning curve.

" I'm not sure if you remember this now (which is why I'm bringing it up), but at the beginning of 2025, there was a little confusion as to what company won the global smartphone sales war last year. While the IDC (International Data Corporation) put Apple (narrowly) ahead of Samsung in 2024 worldwide shipments, Counterpoint Research had the order reversed in its full-year sell-through report." I knew i read that Samsung was the top seller last year, and it was counterpoint who published that information. Regardless 2025 has been a great year for Samsung having won all 3 quarters, like I have been saying, One UI with its little to NO issues, great software and great hardware have driven Samsung to do well. We all saw the Fold's 7 success. Hopefully they keep up their momentum in 2026. As we know unlike Apple Samsung sells more new devices, Apple sells older devices.