When looking year over year at Q3 from 2010 to Q3, 2011, teens have increased their monthly data usage from 90 MB to 321 MB - that is an increase of 256%! While they still do not consume the most data in terms of megabytes, that title goes to 35-34 year olds with 578 MB, the increase we’ve seen in the last year may eventually push teen data usage as high or above older groups.
When it comes to what teens are doing on their phones, messaging is king. Teens aged 13-17 exchange an average of 3,417 messages each. That breaks down to an average of seven messages for every hour they are awake. According to the data, the amount of text messages exchanged every month declines with age. Also, as the amount of messaging increases, the use of voice calls steadily declines. When asked why teens prefer messaging to calling the responses were:
- 22% - Faster
- 21% - Easier
- 18% - More Fun
If anything, parents who are getting their teen their first phone should definitely be considering an unlimited messaging plan.
source: Nielsen via ReadWriteWeb