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T-Mobile ad reminds us that the iPhone "4" doesn't mean "4G"

Posted: , by Ken N.

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T-Mobile ad reminds us that the iPhone
T-Mobile is truly branding itself as an adversarial advertiser. Their most recent campaign, called 'The State of the Smartphone', features a comparison between T-Mobile, and the iPhone 4 on both Verizon and AT&T.

The graph portrays AT&T and Verizon as the blue and gray tortoises, and T-Mobile as the magenta hare. While the graph loses some legitimacy by not including actual measurements, we're sure the visual comparison will have an effect.

The ad goes on to say that "Despite the '4', both the Verizon and AT&T iPhones run on 3G networks." This sounds like T-Mobile is accusing Apple of misleading consumers with the "iPhone 4" designation. We doubt anyone was fooled, but we can't blame T-Mobile for covering their bases.

T-Mobile makes sure to compare data prices as well, showing T-Mobile's at $10, AT&T's at $15, and Verizon's at $29.99. Of course, they fail to mention that their $10 plan is for 200MB (as is AT&T's $15 plan), and Verizon's $29.99 is for unlimited data. What do you think? Is T-Mobile taking too much artistic license with their ads?

source: T-Mobile via Engadget

16 Comments
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posted on 28 Feb 2011, 07:37 1

1. antbed (unregistered)


N my opinion theyre doin wat theyre intending to do....attract attention. We hve signs in our store about the ten dollar data plans..and wen customers ask me about it, i simply give dem the details and remind dem about small writing and advertisments. Cuz they do say data plans STARTING at ten dollars a month.. they also fail to mention tht by it being a promo feature if ur an existing customer it requires a plan change to a promo plan which extends ur contract. I still say t-mo is doin a gud job of bein aggresive regardless of the outcome...

posted on 28 Feb 2011, 16:37 1

13. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


yup their doing great alright. last quarter they LOST customers... seems like these are desperate commercials to me

posted on 28 Feb 2011, 08:36

2. Gcombs (unregistered)


They just lost 23,000 customers so they're trying to keep their head above water. They have to go after the #1 and #2 but really its not doing anything. Im always getting customers who are forced to change carriers by T-Mobile because they roam to much. Their plans are cheaper but its for the folks who stay in major cities. Does T-Mobile offer anything for businesses? I never see any ads for businesses.

posted on 28 Feb 2011, 18:08

15. matecali (unregistered)


they have nationwide roaming for no charge first off.......tehy have a great corprate discount...the more people from your biusness to use T mobile the price will contiually drop as more people from yalls buisness signs up...

posted on 28 Feb 2011, 09:14 2

3. DJLegacy2k5 (Posts: 212; Member since: 28 Jan 2011)


Its smart, in my at&t store we get 5 or 6 people a day that assume the iphone 4 means iphone 4g.

posted on 28 Feb 2011, 10:12

4. TheFunnyMan (Posts: 77; Member since: 26 Jan 2011)


Its about time somebody came out and said something; too bad it had to come down to T-Mobile, who doesnt (legally) carry the iPhone. I don't know how many customers I have had come into my Verizon store and want the "4g iPhone" and get pissed off at me after I waste my time to explain the difference.

Thanks, T-Mobile!

posted on 28 Feb 2011, 10:40 3

5. MorePhonesThanNeeded (unregistered)


Well TheFunnyMan, it just goes to show how blind and dumb some of the people who want iPhones actually are, don't know anything about what the phone does, just following the "cool" crowd. I live in NY and T-Mobile ads are mainly directed at AT&T, they have quite a few commercials aimed squarely at AT&T and many of them are funny. I did enjoy the AT&T and Verizon iPhone with identical guys representing them, that one is like CR grade for both iPhone4, same thing different network.

All these commercials, just looks to me as if T-Mobile is feeling the squeeze of being number 4 and desperately coming up with these commercials with mixed in half truths and ambiguous claims. Hope they stick around.

posted on 28 Feb 2011, 10:51 1

6. TheFunnyMan (Posts: 77; Member since: 26 Jan 2011)


Agreed, my friend. Agreed.

posted on 28 Feb 2011, 11:30 2

7. JeffdaBeat (unregistered)


Couldn't agree more sir. The thing is, I don't think this makes T-Mobile look like anything other than desparate. Sure, Verizon and AT&T go back and forth with each other, but they both have the network to back it up. Even AT&T at its weakest is still far more expanded than T-Mobile. But you know...they lost 28,000 customers so I'm not sure if their ads are working...

posted on 28 Feb 2011, 17:22

14. remixfa (Posts: 14126; Member since: 19 Dec 2008)


ATT's network is not better than Tmobile's at all. Its marginally better at best and for that marginally better you get slower speeds and 40% higher plans. Big woop.
The only thing that made ATT so large was:

A) The merger with cingular
B) Agressive advertising (tmobile has sucked at that until recently)
C) Iphone exclusivity.

It sure as hell wasnt the network.. lol.
ATT has more half thuths and out right lies in their commercials than any company i think ive ever seen. Think its a coincidence they get sued for false claims so much? LOL. And yet you pick on Tmobile.

posted on 28 Feb 2011, 12:06 2

8. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


Though I do thank Tmobile for stating that the iPhone4 is not a 4G phone can't recall how many times I get a customer wanting the "iPhone 4G"
But this form of advertising means the Tmobile is not doing too well. I remember reading an article in the Wall Street Journal before the recession stating that when companies start using this form of competitive advertising it is usually a real good sign that the company is going down and they are struggling to keep afloat. Of course everyone here knew about that with Tmobile

posted on 28 Feb 2011, 12:08

9. skymitch89 (Posts: 1114; Member since: 05 Nov 2010)


People would have to be really stupid to believe the the "4" in iPhone 4 stands for 4G. The "4" in iPhone 4 actually stands for 4th generation.

On the other hand, I believe that T-Mobile should stop trying to take on the number 2 service provider and just go after number 3, Sprint. I'm sure that they would be more able to take on number 3 than number 2.

posted on 28 Feb 2011, 12:45 1

10. moofoodooloo (Posts: 137; Member since: 04 Jan 2011)


Someone needs to remind T-Mobile that HSPA+ does not mean "4G"

posted on 28 Feb 2011, 13:28 5

11. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


Neither does Sprint's WiMax, ATT's HSPA+, or Verizon's LTE
No one has "4G"

posted on 28 Feb 2011, 14:27 2

12. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


:) we should stop the arguments on phonearena :D by thumbing down all comments including mine :) i hate ridiculous people spamming phonearena with their comments that will never make a difference -__- remember thumbs down EVERYONE

posted on 28 Feb 2011, 22:23

16. tattooedbuffoon (unregistered)


As a former T-Mobile employee I can honestly say that they know they are in trouble. That is why they are trying to upsell on every customer interaction when you call customer service. They have tried to live by the mytouch line-up but they are only marginally comparable to the iphone. The Galaxy S devices are close but the lack of coverage on the HSPA+ means the vast majority of customers are still only getting 3g speeds.

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