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Small-sample study finds 91% of people don't want Facebook Home

Posted: , by Michael H.

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Small-sample study finds 91% of people don't want Facebook Home
A new study has been commissioned to find out what people think about Facebook Home, and the results claim that almost no one actually wants the product. While we may not necessarily disbelieve the results, we wish that the study would have gotten a larger sample size before trying to draw a conclusion.

The study was commissioned by mobile app maker BiTE interactive and performed by YouGov. It polled just 1,000 U.S. adults, only 455 of whom were smartphone owners, and found that just 9% of those with smartphones had interest in Facebook Home. It is unclear how many of those 455 respondents were actually capable of downloading the app (those being users with Android devices compatible with Facebook Home); but, of that subset, 55% said they would not download the app. The data is divided into even smaller age groups within that Android subset, but we don't feel confident enough in that data to even report it. You can go to the source, if you're curious. 

Given that there are somewhere around 130 million smartphone users in the U.S. and Facebook had about 135 million active daily users in the U.S. and Canada as of Q4 2012, a study with a sample size that small is hard to see has statistically significant. But, Facebook Home continues to garner bad reviews in the Play Store, and there has been no good news regarding manufacturer support, so it is certainly possible that the numbers aren't too far from reality. 

source: BGR

17 Comments
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posted on 25 Jun 2013, 13:59 13

1. xperiaDROID (Posts: 4812; Member since: 08 Mar 2013)


Facebook Home = EPIC FAIL...
Facebook Phone = EPIC FAIL...

Poor Zuckerberg. ;(

posted on 25 Jun 2013, 14:41 1

5. Potato. (banned) (Posts: 607; Member since: 14 Jun 2013)


Facebook Website = HELL YEAH!!

posted on 25 Jun 2013, 14:50 13

6. g2a5b0e (Posts: 1927; Member since: 08 Jun 2012)


Yeah, poor Zuckerberg. Youngest person to become a billionaire. Must suck to be him.

posted on 25 Jun 2013, 15:39 6

8. SleepingOz (Posts: 2466; Member since: 22 Oct 2011)


Haha, I guess so..
Some people should get a life, seriously!

posted on 25 Jun 2013, 15:45

9. PotDragon (banned) (Posts: 214; Member since: 22 Jul 2011)


Since Michael H knows nothing about statistics, sample size, nor how polls are conducted,it is obvious that his "conclusions" on the validity of this, or indeed any other, poll is beyond meaningless.

135 million Facebook users...400 million in USA. START from a place where only 33% have ANY INTEREST in Facebook. Now surmise what percentage only access from a desktop/laptop and deduct. Now surmise how many Apple users would change their vote if it were in iOS...but android app equals automatic no interest. Now deduct all BBM users.

Probably about 9%. Sigh.

posted on 25 Jun 2013, 19:20 1

14. MichaelHeller (Posts: 2614; Member since: 26 May 2011)


That's why I said that the statistics may not be wrong. But, the sample size is far too small to make the conclusions significant. There were only 455 respondents with smartphones, of those let's assume that there were upwards of 300 (that's being generous) that have an Android, of those maybe 200 have devices that are even compatible with Facebook Home. 200 respondents is not statistically significant when you're trying to extrapolate results to 135+ million people.

posted on 25 Jun 2013, 23:58 2

17. kabhijeet.16 (Posts: 545; Member since: 05 Dec 2012)


You are right Michael. No one wants a facebook phone. U take a poll here at PA with 1 million users, the final result will be same.
primarily because every mobile has a facbook app, 2nd, most people work & they dont want to get disturbed with FB notifications while at work & they dont wanna see any FB updates while working. U wrote a nice article. Thumbs up...
And this is not my personal opinion. The sales of Facebook phone are a proof.

posted on 25 Jun 2013, 14:03 2

2. Genersis (Posts: 167; Member since: 29 May 2013)


Neither do I want Facebook Home.
I do want the HTC First though, hardware wise.
It looks like it will never reach my shores unfortunately.
*Shrugs*
I hope more reliable info on the Moto X and HTC One Mini surface soon.

posted on 25 Jun 2013, 14:05 1

3. cdgm2509 (Posts: 30; Member since: 29 Mar 2013)


I don't like it. And I didn't have the time to try it. Why? I do no have a supported phone. FACEBOOK HOME FAIL.

posted on 25 Jun 2013, 14:05 3

4. TheLolGuy (Posts: 469; Member since: 05 Mar 2013)


Thanks for staying objective about this Michael. I definitely don't think Facebook Home took home any awards, but that sample study seems pretty poorly planned out. Even including people who don't own a smartphone? I hope it wasn't just polling -- I'd think they would at least let them fiddle with it a little first.

I tried Facebook Home and I didn't think it was that great, but then again I don't use it enough to warrant a whole theme around it. It seems like the others like the ChatHeads though.

posted on 25 Jun 2013, 15:09 4

7. Giggity (Posts: 147; Member since: 17 Nov 2011)


What's frightened me is that the other 9% want/like Facebook Home

posted on 25 Jun 2013, 15:48

10. WHoyton1 (Posts: 1618; Member since: 21 Feb 2013)


I do not want fb home, I dfo not like fb home, I do not give a damn about fb home and b****y hell do I hate fb ruining a decent midrange HTC phone!

posted on 25 Jun 2013, 16:05 1

11. kozza3 (Posts: 573; Member since: 17 Oct 2012)


its sad because the HTC First was a very good mid-range device, uninstall f-home and you have a very close vanilla experience

posted on 25 Jun 2013, 18:31

13. g2a5b0e (Posts: 1927; Member since: 08 Jun 2012)


Very close? It is vanilla Android. The only difference I can think of is the capacitive buttons versus the on screen.

posted on 25 Jun 2013, 16:45

12. Stuntman (Posts: 665; Member since: 01 Aug 2011)


I'm still waiting for FB to make their app look better in landscape. I'm staying away from FB Home.

posted on 25 Jun 2013, 20:08

15. InspectorGadget80 (Posts: 5634; Member since: 26 Mar 2011)


Could of told u that. no one wants FB home or a crappy FB phone. Plus who would want a phone that tracks your every move

posted on 25 Jun 2013, 20:17

16. TechDork (Posts: 175; Member since: 10 May 2010)


.....if Facebook had the qualities of MySpace with editing your profile the way you wanted it.....man oh man.

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