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Samsung wins most effective commercial in Q1 for Galaxy Note ad

Posted: , by Victor H.

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Samsung wins most effective commercial in Q1 for Galaxy Note ad
Picking the best ad aired on national TV so far in the year is not an easy task, but with plenty of important events companies like Apple, Doritos, M&Ms and others have traditionally had brilliant entries. This year, the best, most effective ad aired on US TV was made for Samsung. Called “The best of a phone and tablet,” this Samsung Galaxy Note ad took the top spot outranking all competitors, according to ad judges from Ace Metrix.

It scored an Ace Score of 686 on a scale of zero to 950, and that was leaps ahead of Apple commercials the best of which had 618.

“Q1 is arguably the most important quarter for advertising, as the Super Bowl, Oscars, and awards season in general drives the advertising agenda,” Ace Metrix CEO Peter Daboll said. “It will be very interesting to watch how Samsung’s continually impressive ads affect the company’s marketshare vis-à-vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung’s advertising prowess.  Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator.”

You can check out the ad itself below if you’ve missed it. It focuses solely on the Galaxy Note and the benefits of its screen - no bashing of rivals, no voice narration, all simple. Do you like what you see? What’s your favorite ad so far?


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posted on 04 Apr 2012, 04:06 7

1. Mr.Best (Posts: 79; Member since: 17 Jan 2012)


Simplicity always wins

posted on 04 Apr 2012, 04:20 5

2. anywherehome (Posts: 971; Member since: 13 Dec 2011)


no, Android can be very simple and very complex....so no, universality wins, Android wins

posted on 04 Apr 2012, 04:30 9

3. Mr.Best (Posts: 79; Member since: 17 Jan 2012)


I was talking about the ad my friend.

posted on 04 Apr 2012, 04:48 2

5. anywherehome (Posts: 971; Member since: 13 Dec 2011)


ok, sorry :)
but the commercial doesn't show so simply things

posted on 04 Apr 2012, 04:39 3

4. _PHug_ (Posts: 380; Member since: 11 Oct 2011)


My favorite commercial is the Geico commercial where the guy is singing karaoke trying to get chicks.

That song has been in my head for so long.

posted on 04 Apr 2012, 07:51 1

7. shadowcell (Posts: 300; Member since: 28 Mar 2012)


If anyone is interested the song, Alone in Kyoto, is from the french artist Air and was featured first in the film, Lost in Translation.

posted on 04 Apr 2012, 08:15 1

8. andro. (Posts: 1935; Member since: 16 Sep 2011)


Samsung was lacking before in its advertising but it really has upped its game with recent ads.....barista!! Apple ads haven't changed still the same pr techniques to try exaggerate the products like siri etc

posted on 04 Apr 2012, 13:52 2

9. Leon101 (Posts: 90; Member since: 27 Feb 2012)


Not surprised!!! they made the funniest commercial against apple and interesting ones also!!!!

posted on 04 Apr 2012, 17:20 1

10. gallitoking (Posts: 4680; Member since: 17 May 2011)


another Samsung copy... they saw how Apple and a well advertise product can sell and they are applying it to the Note... next thing you know they wont use plastic anymore,,, wait they already have....

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