Report shows how smartphones support shopping behavior
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Without really thinking about it there are probably some places that you inherently use your smartphone as a personal shopping assistant when traversing the aisles of a brick and mortar store and other places that your mobile device doesn’t really play a part. A recent Nielsen survey shows that there is a definite correlation between the type of store a shopper is in and how they tend to use their smartphone during the buying process.
For example, of those surveyed, 73% said they have read reviews while inside an electronics store. Other popular places to read reviews while shopping were department stores at 43% and mass merchandisers at 34%. Not surprisingly, places like grocery stores, convenience stores, and dollar stores are not places people commonly read reviews while shopping at, clocking in just 14%, 7%, and 3% respectively.
When it comes to scanning a QR code to get additional product details, the result were very similar to reading reviews. 57% of those surveys said they had performed this activity at an electronics store, 36% at a department store, and 31% at a mass merchandiser. We would also assume that this has a lot to do with the types of products that actually have QR codes on them.
Finally, using a smartphone to redeem or request a coupon proved to be popular at both grocery and department stores, which each netted 41%. Clothing stores were close behind with 39%, whereas it turns out customers were less apt to look for coupons on their mobile devices at places like convenience stores, furniture stores, and dollar stores.
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source: Nielsen
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4 Comments
1. networkdood posted on 14 May 2012, 11:39 1 0
Well, currently I use my phone and an app called ColorNotes for my shopping list. Love its widgets.
2. jmoita2 posted on 14 May 2012, 13:06 1 0
I refuse to be the dude on the milk isle scanning products with his phone. lol.
3. scnix posted on 14 May 2012, 20:46 1 0
Hmm, what's the total number of people they used to run this survey?
4. jmoita2 posted on 15 May 2012, 10:04 0 0
Believe it or not, the other day I got stuck at the checkout lane at Vons for 10 minutes because some nerd chick kept on insisting on a way to use the coupon on her iphone, arguing with the cashier.
