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RIM spends the big bucks for a Super Bowl ad featuring BlackBerry 10

Posted: , by Alan F.

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Companies that spend the big bucks for a Super Bowl ad often use the exposure to start a new campaign or to launch a new product. In the case of RIM, it could be a perfect opportunity to introduce the public to its new BlackBerry 10 OS. And that is why RIM announced on Friday that it will run a 30 second ad for BlackBerry 10 during the Super Bowl. The game is usually the most watched television program for the year and the ads themselves become part of an annual competition to see which spots are the most memorable. And because the price for a 30 second spot is so expensive, and there is so much competition for viewers' attention, agencies usually come up with something extraordinarily creative for their clients.

Will the BlackBerry Z10 be the MVP, Most Visible Phone, of the Super Bowl?

Will the BlackBerry Z10 be the MVP, Most Visible Phone, of the Super Bowl?

The BlackBerry 10 Super Bowl ad was developed by agency AMV BBDO. Speaking of  athletics, RIM  has got to feel that they are in that zone that top athletes talk about, when every shot is going in the basket, or every at bat  results in a hit and for a QB, every pass is zipped right into the receiver's hands. So far, it appears as though the public likes what it sees with BlackBerry 10 and is at least willing to give the company an opportunity.

With a 30 second ad for BlackBerry 10 coming during the Super Bowl, there now is another good reason to watch the game besides watching Baltimore and San Francisco battle it out for the Vince Lombardi trophy. Meanwhile, you can check out below another BlackBerry ad made by the same agency that is doing the Super Bowl spot. Remember, we should see the all-touch BlackBerry Z10 and the BlackBerry X10 with a physical QWERTY, get introduced in New York City on January 30th.

source: Forbes

13 Comments
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posted on 25 Jan 2013, 19:22 5

1. wildcard (Posts: 65; Member since: 15 Jan 2013)


l love it and the sheep as well

posted on 25 Jan 2013, 20:51 2

6. FireDragon (Posts: 107; Member since: 13 Nov 2009)


Top dog or the sheep. Lol. Love it.

posted on 25 Jan 2013, 19:27 2

2. deadstroke (Posts: 113; Member since: 22 Jan 2013)


is nice.. an part is funny

posted on 25 Jan 2013, 19:48 2

3. InspectorGadget80 (Posts: 5637; Member since: 26 Mar 2011)


This is a good start for rim to get great publicity & to show off their bb10. Wish them b est of luck

posted on 25 Jan 2013, 19:53 1

4. KFear (Posts: 135; Member since: 06 Feb 2012)


They probably should have shown features that "do" things. Their new gestures would have been perfect. This doesn't want to make me run get BB10. Features want to make me run get phones, not dogs and sheep

posted on 25 Jan 2013, 20:03 1

5. Topcat488 (Posts: 1038; Member since: 29 Sep 2012)


RIM should have hired the same Advertising Company that Samsung uses... I ain't feeling this, and i'm, normally a people who "do".

posted on 25 Jan 2013, 20:52

7. Edmund (Posts: 645; Member since: 13 Jul 2012)


I somehow doubt my 2 neices (aged 13 & 12) or my nephew (11) are getting excited over blackberry 10.
Enterprise users have already moved over to iphone/android, while WP8 is slowly garnering interest from first time smartphone buyers. Retirees don't like touchscreen devices, so that leaves who exactly ??
I want Blackberry 10 to succeed, but this is possibly the most poorly executed marketing campaign since webOS.

posted on 25 Jan 2013, 23:34

10. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


actually enterprise might look back on BB again with BB10! since iPhone and android even WP dont offer what BB10 can offer, the BB Balance, iPhone/Android/WP is a one user only right? while BB10 device with BB Balance will have the personal aura and also the work aura... its like 2-in-1 device..

but i was actually looking forward with that android 4.2, that debut on the nexus 10/4 the one that can have multiple users, with that you can have the BB Balance esque kinda look!

posted on 25 Jan 2013, 21:37

8. Bernoulli (Posts: 1399; Member since: 01 Sep 2012)


Maybe I missed it, but where is it confirmed that RIM was going to announce their product at the super bowl?

posted on 25 Jan 2013, 23:30

9. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


they wont announce a product on superbowl, just ads for the already announce BB10 device (which will be announce on january 30)...

but they might show a little BB10 tablet, follow up of PlayBook.. but i'm not sure!

posted on 25 Jan 2013, 23:36

11. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


but im pretty sure samsung will flood it with its own ads... but i dont think samsung still needs to advertise itself since most of the techsites are samsung bias!

posted on 26 Jan 2013, 01:18

13. Nikolas.Oliver (Posts: 1340; Member since: 01 Jul 2012)


u jelly with samsung?

posted on 25 Jan 2013, 23:42

12. digicon (Posts: 109; Member since: 11 Aug 2011)


This is not the Super Bowl commercial . The company that made this commercial , made the new Super Bowl commercial . Read the Article People ! . .

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