Companies that spend the big bucks for a Super Bowl ad often use the exposure to start a new campaign or to launch a new product. In the case of RIM, it could be a perfect opportunity to introduce the public to its new BlackBerry 10 OS
. And that is why RIM announced on Friday that it will run a 30 second ad for BlackBerry 10 during the Super Bowl. The game is usually the most watched television program for the year and the ads themselves become part of an annual competition to see which spots are the most memorable. And because the price for a 30 second spot is so expensive, and there is so much competition for viewers' attention, agencies usually come up with something extraordinarily creative for their clients.
The BlackBerry 10 Super Bowl ad was developed by agency AMV BBDO. Speaking of athletics, RIM has got to feel that they are in that zone that top athletes talk about, when every shot is going in the basket, or every at bat results in a hit and for a QB, every pass is zipped right into the receiver's hands. So far, it appears as though the public likes what it sees with BlackBerry 10
and is at least willing to give the company an opportunity.
With a 30 second ad for BlackBerry 10 coming during the Super Bowl, there now is another good reason to watch the game besides watching Baltimore and San Francisco battle it out for the Vince Lombardi trophy. Meanwhile, you can check out below another BlackBerry ad made by the same agency that is doing the Super Bowl spot. Remember, we should see the all-touch BlackBerry Z10
and the BlackBerry X10
with a physical QWERTY, get introduced in New York City on January 30th