Unlike the other ads, this time the action starts away from the line to buy the next Apple iPhone. This ad opens in a coffee shop where our old friend the barista works. He happens to be serving a customer with a Samsung Galaxy S II (natch) who says, "Latte art. I see you're still creative." ZING! A couple of the barista's pals come into the shop and the talk turns to camping and quickly the Samsung Galaxy S II owner uses 4G speeds to find a camping site. ZING!
Of course, the rub there is that the Apple iPhone does not have a 4G model while the Samsung phone does offer 4G connectivity. Oh yeah, the camping out that is being referred to is actually waiting on line for the next iPhone. "Urban Camping," it is called and the barista adds, "This is our generation's Woodstock." And so it is.