x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Microsoft says Windows Phone has reached "critical mass" for apps

Microsoft says Windows Phone has reached "critical mass" for apps

Posted: , by Michael H.

Tags:

Microsoft says Windows Phone has reached
Windows Phone as a platform is growing at quite a solid clip, and the Windows Phone Store has been making pretty nice strides as well. A bit over one week ago, Windows Phone saw the release of Vine, and today we saw the release of Instagram (beta), and Waze for the platform. Now, Todd Brix, Microsoft's General Manager of Windows Apps and Store is saying that in terms of apps the platform has hit "critical mass".

Brix spoke with WPCentral recently, and one of his big pieces of evidence in favor of the Windows Phone Store is that out of the top 25 apps on iOS and Android, there is an "85% overlap" with Windows Phone. We would assume that the other 15% are Google apps. We also assume that he means 21 of the top 25 apps are on WP, which is technically 84%, but 85% does sound better. 

Brix is also bullish on the quality of the apps available for users in the Windows Phone Store, claiming that the Windows Phone versions often have better review scores than the same apps on iOS. Even more interesting is that the average app rating for the entire Windows Phone Store has gone up from 3.6 to 3.8 out of 5 in the past year. 

On the pure numbers side of things, Brix doesn't mention an app total, but does note that there have been 175,000 new app projects started in the App Studio in the past two months, the Store is averaging 10 million downloads per day, and the average user has 65 apps installed on their phones, which is up from 42 apps one year ago.

Windows Phone is definitely on the rise, and it seems inevitable that it will soon be considered the third major mobile platform along with Android and iOS. The apps have always been a source of concern, but even that may soon be a thing of the past if things continue as they have.

source: WPCentral

64 Comments
  • Options
    Close




posted on 20 Nov 2013, 17:51 2

1. SAYED-EJAZ (Posts: 224; Member since: 10 Oct 2013)


Just releasing instagram and some other two three apps i dont think it is a critical mass because it is too late . this all have been done quickly.
Apps should not be exclusive for android and ios but wp also..if asphalt 8 release they should release along with android and ios not after 3 months.this applicable for all other apps.then it will be called critical mass etc.

posted on 20 Nov 2013, 21:58 1

36. LiyanaBG (Posts: 366; Member since: 07 Nov 2013)


Windows phone is great. but it needs a New UI Metro UI Sucks this is what is one of the main reason why its not doing well.

posted on 20 Nov 2013, 22:34 16

37. Mittal (Posts: 434; Member since: 14 Dec 2011)


Well i am fond of the Modern UI... and it is the only OS in the market which looks pleasantly fresh and different. Not with grid format that everyone else has
Looks very elegant. In fact, contrary to your statement, i feel the UI is exactly the reason why it is selling well. Because feature wise it is still far behind the other two biggies

posted on 20 Nov 2013, 22:50 3

39. TechKnowledge (Posts: 33; Member since: 05 May 2013)


@Mittal... I agree 100%!

posted on 20 Nov 2013, 23:55 2

47. Furbal (Posts: 388; Member since: 22 Sep 2012)


I am fond of it as well, use launcher 8 most of the time to simulate it on my note 3.

I really wish I could find something similar to wp8 contact/peoples list though, the unified content is quite nice.

posted on 21 Nov 2013, 02:48

52. solomonsteve (Posts: 75; Member since: 19 Dec 2012)


WP has the best contact management in the industry. The people hub is just a pleasure to work with.

posted on 20 Nov 2013, 22:49 1

38. TechKnowledge (Posts: 33; Member since: 05 May 2013)


@LiyanaBG... Nice "Thesis," but difficult to prove. I'm actually attracted to Windows Phone's UI, and certainly appreciate its uniqueness.

posted on 20 Nov 2013, 23:00

42. LiyanaBG (Posts: 366; Member since: 07 Nov 2013)


the problem with the metro ui is it doesn't look like a phone os its like more like game interface to much going on. they need to tone it down make it more elegant get rid of those titles forever. titles are a big turn off the problem here is if you coming from another os like andriod or ios to windows phone most new users when they see the titles they get turned off because its something they not used to. UI should be international language faster for new users to adopt to. anyone who tried andriod or ios will not try windows just for the reason of the titles. ms get rid of theme burn them then see how many people will make the switch

posted on 20 Nov 2013, 23:06

44. LiyanaBG (Posts: 366; Member since: 07 Nov 2013)


also developers don't like the metro UI that's why they not making apps for windows phone because it doesn't function well with there apps

posted on 21 Nov 2013, 01:43 1

48. speckledapple (Posts: 879; Member since: 29 Sep 2011)


blanket statements i do not think add up to being the truth for all. Metri UI may not have liked by some but now its becoming the defacto interface for almost all MS products. There is nothing wrong with it being on WP and the level of disagreement either with consumers or developers seem to be generated mainily from a smaller majority than blanket statements give credence to.

posted on 21 Nov 2013, 04:47

53. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)


That would be an understatement. If you want the metro UI to change. Might as well say you want MS to copy Apple just like Android copy apple grid icon style. It's better that way, unique and futuristic like. Stop complaining and play with your Android.

posted on 21 Nov 2013, 06:58

55. LiyanaBG (Posts: 366; Member since: 07 Nov 2013)


im not talking about myself im talking about why developers are not interested in windows phone also other people

posted on 22 Nov 2013, 03:56

64. UdhaiyaPrasanth (Posts: 72; Member since: 05 Sep 2012)


**Titles or Tiles? I don't find a problem with either of them, though..

posted on 20 Nov 2013, 23:25

45. itsdeepak4u2000 (Posts: 2817; Member since: 03 Nov 2012)


But still its increasing day by day which is good. Getting l'l late than never.

posted on 21 Nov 2013, 01:46 3

49. speckledapple (Posts: 879; Member since: 29 Sep 2011)


There is never a too late ideal when it comes to ecosystems as large as that of MS. The company is much too large of an affect in the consumer space to be considered simply late. Although I am not sure about the critical mass aspect, I think the point he was trying to make is that app parity with the top most used apps have essentially matched that of Android and iOS App Store. They clearly do not have the same number of total apps but if they have the most used, its a major step in someone moving to their platform and having that one app they use mostly.

posted on 21 Nov 2013, 06:53

54. cezarepc (Posts: 586; Member since: 23 Nov 2012)


I love my WP (925) and I'm glad popular apps are starting to come.

Integration of MS core apps are amazing on this phone. I totally replaced my android daily driver simply because email (365) works perfectly and is more integrated in the system on a WP. This is perfect for my usage model.

I still have an android tab (Nexus 7 2012) for my gaming needs though, coz that's where WP is so bad at :)

posted on 20 Nov 2013, 18:01

2. Ninetysix (Posts: 1669; Member since: 08 Oct 2012)


They don't even have apps for my Discover and American Express credit cards. Meh.

posted on 20 Nov 2013, 18:04 6

4. SAYED-EJAZ (Posts: 224; Member since: 10 Oct 2013)


Leave apps bro..they dont even have wallpaper.
I have seen their whatsapp app,omg.we cannot even see display picture.

posted on 20 Nov 2013, 22:52

40. TechKnowledge (Posts: 33; Member since: 05 May 2013)


This^

posted on 20 Nov 2013, 18:03 2

3. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


"Brix is also bullish on the quality of the apps available for users in the Windows Phone Store, claiming that the Windows Phone versions often have better review scores than the same apps on iOS."

Dem some big, fighting words there, Brix.

In reality.....how does that = better quality apps than the iOS version? IMO it doesnt....just means WP users are happy for said app and if it works good on their phone, works well they rate it very well.

Maybe iOS users are more critical, WP users are more forgiving? Could mean anything... Maybe the WP version is just that much better. I just dont think it can be based on review scores tho. I think Angry Birds got some flak from iOS users because the Android version launched free and iOS users rated it lower on iOS because of that.

Too many ways rating, review scores for apps can be manipulated, biased, ect.

posted on 20 Nov 2013, 18:08

5. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


VZ Navigator, or just about any paid nav app gets lower ratings on the Play Store...no matter how good.

posted on 20 Nov 2013, 18:41 1

14. papss (unregistered)


That's a good point and may be true.

posted on 20 Nov 2013, 18:18

6. cheeseycheeser (Posts: 392; Member since: 24 Mar 2011)


Thank god Instagram and vine are there, hopefully snapchat and the others are coming soon. But to me the glaring problem is that when the next big app comes out it'll likely be a while too.

posted on 20 Nov 2013, 18:36 3

9. Mozarrt (Posts: 295; Member since: 08 Oct 2011)


They released an unofficial Snapchat client today (6snap)

posted on 20 Nov 2013, 22:55 1

41. TechKnowledge (Posts: 33; Member since: 05 May 2013)


@Mozarrt... Rudy Huyn is one person.... An admirable developer in the WP community :-D

posted on 20 Nov 2013, 18:19

7. AfterShock (Posts: 2904; Member since: 02 Nov 2012)


Digital landfill, Woot.

posted on 20 Nov 2013, 18:35

8. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Do they have YouTube?

posted on 20 Nov 2013, 18:38

11. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


I just researched it and it looks like the windows app for YouTube is just a link to YouTube.com and is to be pulled any day by Google.

Jeez. Critical mass, huh?

posted on 20 Nov 2013, 18:40 4

13. papss (unregistered)


Did you read the article? It said that the apps missing probably consist of Google apps.

posted on 20 Nov 2013, 18:46

15. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


What?

posted on 20 Nov 2013, 18:49 2

16. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


"Probably consist of" is hardly definitive, hence the research.

I would never buy a phone without a strong YouTube app.

No Firefox, dolphin or chrome either? No thanks. I need a powerful browser as well.

posted on 20 Nov 2013, 19:00 5

17. Mozarrt (Posts: 295; Member since: 08 Oct 2011)


Internet Explorer is a great browser, just take a look at the PhoneArena L1520 review, and for youtube, we already have an excellent 3rd party app called Metrotube.

And to be honest, good you don't want Windows Phone, it kinda downgrades the OS if they have uninformed people like you onboard.

posted on 20 Nov 2013, 19:02 4

18. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Internet explorer consistently rates as the worst browser across all platforms.

posted on 20 Nov 2013, 19:04 1

19. Mozarrt (Posts: 295; Member since: 08 Oct 2011)


On a Windows computer, you might be entirely right, but if you are talking about Windows Phone, then please give a (recent) source before just pushing out "facts" like that.

posted on 20 Nov 2013, 19:08 1

20. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


I was hoping you'd ask :D

http://www.w3schools.com/browsers/browsers_stats.asp

Note how ie is the only browser consistently losing users. Why would users leave if its such a great browser? :0

posted on 20 Nov 2013, 19:11 4

21. Mozarrt (Posts: 295; Member since: 08 Oct 2011)


So what did you provide us?

I'm missing the point. Where does it say that the browser on Windows Phone (Not Windows OS) is lacking against its counterparts.

If you can't provide anything relevant to this topic, I'm just giving up because of the stupidity.

posted on 20 Nov 2013, 19:17 1

24. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Let me spell it out for you.
Ie is losing users to chrome, because chrome is better in every way.
Windows phone doesn't offer chrome.

posted on 21 Nov 2013, 01:49

50. speckledapple (Posts: 879; Member since: 29 Sep 2011)


Strongly disagree about Chrome being better than IE in every way and I actually prefer Opera or Firefox. Chrome may get the most support for Google services which also is tied into Android and so many other things that google has its hands in. But that does not make it better.

posted on 21 Nov 2013, 08:14

58. Gemmol (Posts: 546; Member since: 09 Nov 2011)


your wrong its comparing PC browsers, @mozarrt is right you are missing the point, but its nice to see you have links like these book mark to show people who argue with you in comment sections

posted on 20 Nov 2013, 19:15

22. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


My mistake, it seems all browsers are losing ground. Except chrome that is. I wonder why people would leave browsers and go to chrome? Maybe because its the fastest most powerful browser? The only that let's you sync tabs across devices?

posted on 20 Nov 2013, 19:23 2

26. Mozarrt (Posts: 295; Member since: 08 Oct 2011)


My very last attempt;

1) This has nothing to do with Mobile Operating Systems (Windows Phone, Android, iOS etc..) your "statistics" show browser marketshare on all devices (including laptops, and pc's.) Chrome/Internet Explorer on a phone are completely different than on a computer.

2) More marketshare does not always mean better..

Well, that was just about all of my patience.

posted on 20 Nov 2013, 19:27 3

27. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


1) chrome is exactly the same across all my devices. It isn't my fault Microsoft cannot create a unified browsing experience.

2) more market share doesn't mean better, continuous growth month over month as seen in my source, does.

posted on 20 Nov 2013, 19:34

28. papss (unregistered)


If I'm being honest I really find chrome browser odd and has strange button layout. I also hate that on my note 3 chrome only has six spots for bookmarks on the main page.. i hope someone can help me because as is its pretty small

posted on 20 Nov 2013, 19:45

30. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Weird, I have unlimited scrollable bookmarks. That would bug me on a screen as big as the note's too.

posted on 20 Nov 2013, 20:09

31. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Well you do make a point.

I think FF lets you use, share tabs on mobile devices too. Not really sure.

posted on 21 Nov 2013, 01:54

51. speckledapple (Posts: 879; Member since: 29 Sep 2011)


Even with growth though as you said, Chrome is tied into everything that Google pushes including a few that have nothing to do Google (like flash player). If you compare to that of say IE back when was able to make it the only standard in Windows, their growth was substaintial even if no one considered their browser to the best.

posted on 20 Nov 2013, 18:39

12. papss (unregistered)


Not a good one. Metrotube is better than the YouTube app. In wp land.

posted on 20 Nov 2013, 18:38 4

10. papss (unregistered)


Great.. i seen a red 1520 in person at the att store and it looked and felt amazing. I'm about to make another switch. I honestly just prefer wp to android.

posted on 21 Nov 2013, 08:14

59. Gemmol (Posts: 546; Member since: 09 Nov 2011)


you making me happy, cause I preoder a red

posted on 20 Nov 2013, 19:17 5

23. Troysyx (Posts: 149; Member since: 30 Jul 2012)


So now what are they going to blame horrendous market share on????

posted on 20 Nov 2013, 20:45 1

35. ausnote2 (Posts: 84; Member since: 07 Dec 2012)


Metro UI, hopefully MS realise this sooner rather than later.

posted on 21 Nov 2013, 08:56

60. MichaelHeller (Posts: 2686; Member since: 26 May 2011)


They openly admit that they were late to the game, which accounts for the small share. But, all sales stats show that the platform is growing the fastest, and to call its market share "horrendous" is misinformed at best.

posted on 20 Nov 2013, 19:21

25. Jeradiah3 (Posts: 1008; Member since: 11 Feb 2010)


This bit of news would keep me with NAdroid. Ive never heard of a "critical mass" within an app store. Androind and iOS havebeen in place for years and we havent heard of a critical mass. This could be bad for an OS thats trying to lure customers away from Android and iOS

posted on 20 Nov 2013, 19:35

29. AfterShock (Posts: 2904; Member since: 02 Nov 2012)


They're throwing their poop around.

Kind of like mouse s**t in the corner of a large factory though.

posted on 20 Nov 2013, 20:27

32. GeekMovement (Posts: 1519; Member since: 09 Sep 2011)


"...and it seems inevitable that it will soon be considered the third major mobile platform along with Android and iOS."

Wait what's the third major mobile platform right now? I thought Windows Phone already took 3rd while Blackberry was continuously falling...

posted on 21 Nov 2013, 08:57

61. MichaelHeller (Posts: 2686; Member since: 26 May 2011)


Being in third place and being the third major platform are two different things. It's not like BlackBerry was the third major platform in the time before WP surpassed it.

posted on 20 Nov 2013, 20:36 2

33. ausnote2 (Posts: 84; Member since: 07 Dec 2012)


For me the apps are not the major concern, it is the metro UI.
MS will hit a double whammy
-Metro UI sucks and offers little to no customisation
-With Nokia approval of MS takeover, no other oem will touch MS simply because they cannot customise the Metro UI to differentiate themself from Nokia.

For example, walking into any Telco, all WP phones look exactly the SAME. Unless you look closely, you cannot tell if it is from Nokia, Samsung, HTC etc so effectively MS is a wall garden now with the purchased of Nokia.

Give it 50 years and it will definitely still remain < 10% global market share is my prediction.
Metro UI on desktop is a different beast since MS has a monopoly so it can grow but at a slow pace. I can see myself using windows 7 pro as long as Metro UI remains while others prefer Windows XP which is just as good.

posted on 21 Nov 2013, 09:00

62. MichaelHeller (Posts: 2686; Member since: 26 May 2011)


Just out of curiosity, how much have you used Windows Phone, or Windows 8 on a touchscreen?

I know I was skeptical of the UI before using the WP for a month. I probably could have gotten past the lack of custimization if there were more Google support. And, while I tend to use Ubuntu more right now, I'd definitely use Windows 8 more if I had a touchscreen laptop.

posted on 20 Nov 2013, 20:42

34. seanwhat (Posts: 153; Member since: 11 Jul 2013)


"If we cherry pick a few statistics, it appears as though we're almost as good as the competition."

posted on 20 Nov 2013, 23:01

43. Boybawang (Posts: 48; Member since: 02 Jun 2013)


But I noticed WP8 has so many Youtube downdoader apps :)

Want to comment? Please login or register.

Latest stories