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Microsoft says Windows Phone has reached "critical mass" for apps

Posted: , by Michael H.

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Microsoft says Windows Phone has reached
Windows Phone as a platform is growing at quite a solid clip, and the Windows Phone Store has been making pretty nice strides as well. A bit over one week ago, Windows Phone saw the release of Vine, and today we saw the release of Instagram (beta), and Waze for the platform. Now, Todd Brix, Microsoft's General Manager of Windows Apps and Store is saying that in terms of apps the platform has hit "critical mass".

Brix spoke with WPCentral recently, and one of his big pieces of evidence in favor of the Windows Phone Store is that out of the top 25 apps on iOS and Android, there is an "85% overlap" with Windows Phone. We would assume that the other 15% are Google apps. We also assume that he means 21 of the top 25 apps are on WP, which is technically 84%, but 85% does sound better. 

Brix is also bullish on the quality of the apps available for users in the Windows Phone Store, claiming that the Windows Phone versions often have better review scores than the same apps on iOS. Even more interesting is that the average app rating for the entire Windows Phone Store has gone up from 3.6 to 3.8 out of 5 in the past year. 

On the pure numbers side of things, Brix doesn't mention an app total, but does note that there have been 175,000 new app projects started in the App Studio in the past two months, the Store is averaging 10 million downloads per day, and the average user has 65 apps installed on their phones, which is up from 42 apps one year ago.

Windows Phone is definitely on the rise, and it seems inevitable that it will soon be considered the third major mobile platform along with Android and iOS. The apps have always been a source of concern, but even that may soon be a thing of the past if things continue as they have.

source: WPCentral

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posted on 20 Nov 2013, 17:51 2

1. SAYED-EJAZ (Posts: 225; Member since: 10 Oct 2013)


Just releasing instagram and some other two three apps i dont think it is a critical mass because it is too late . this all have been done quickly.
Apps should not be exclusive for android and ios but wp also..if asphalt 8 release they should release along with android and ios not after 3 months.this applicable for all other apps.then it will be called critical mass etc.

posted on 20 Nov 2013, 21:58 1

36. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


Windows phone is great. but it needs a New UI Metro UI Sucks this is what is one of the main reason why its not doing well.

posted on 20 Nov 2013, 22:34 16

37. Mittal (Posts: 494; Member since: 14 Dec 2011)


Well i am fond of the Modern UI... and it is the only OS in the market which looks pleasantly fresh and different. Not with grid format that everyone else has
Looks very elegant. In fact, contrary to your statement, i feel the UI is exactly the reason why it is selling well. Because feature wise it is still far behind the other two biggies

posted on 20 Nov 2013, 22:49 1

38. TechKnowledge (Posts: 55; Member since: 05 May 2013)


@LiyanaBG... Nice "Thesis," but difficult to prove. I'm actually attracted to Windows Phone's UI, and certainly appreciate its uniqueness.

posted on 20 Nov 2013, 22:50 3

39. TechKnowledge (Posts: 55; Member since: 05 May 2013)


@Mittal... I agree 100%!

posted on 20 Nov 2013, 23:00

42. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


the problem with the metro ui is it doesn't look like a phone os its like more like game interface to much going on. they need to tone it down make it more elegant get rid of those titles forever. titles are a big turn off the problem here is if you coming from another os like andriod or ios to windows phone most new users when they see the titles they get turned off because its something they not used to. UI should be international language faster for new users to adopt to. anyone who tried andriod or ios will not try windows just for the reason of the titles. ms get rid of theme burn them then see how many people will make the switch

posted on 20 Nov 2013, 23:06

44. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


also developers don't like the metro UI that's why they not making apps for windows phone because it doesn't function well with there apps

posted on 20 Nov 2013, 23:25

45. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)


But still its increasing day by day which is good. Getting l'l late than never.

posted on 20 Nov 2013, 23:55 2

47. Furbal (Posts: 1052; Member since: 22 Sep 2012)


I am fond of it as well, use launcher 8 most of the time to simulate it on my note 3.

I really wish I could find something similar to wp8 contact/peoples list though, the unified content is quite nice.

posted on 21 Nov 2013, 01:43 1

48. speckledapple (Posts: 892; Member since: 29 Sep 2011)


blanket statements i do not think add up to being the truth for all. Metri UI may not have liked by some but now its becoming the defacto interface for almost all MS products. There is nothing wrong with it being on WP and the level of disagreement either with consumers or developers seem to be generated mainily from a smaller majority than blanket statements give credence to.

posted on 21 Nov 2013, 01:46 3

49. speckledapple (Posts: 892; Member since: 29 Sep 2011)


There is never a too late ideal when it comes to ecosystems as large as that of MS. The company is much too large of an affect in the consumer space to be considered simply late. Although I am not sure about the critical mass aspect, I think the point he was trying to make is that app parity with the top most used apps have essentially matched that of Android and iOS App Store. They clearly do not have the same number of total apps but if they have the most used, its a major step in someone moving to their platform and having that one app they use mostly.

posted on 21 Nov 2013, 02:48

52. solomonsteve (Posts: 76; Member since: 19 Dec 2012)


WP has the best contact management in the industry. The people hub is just a pleasure to work with.

posted on 21 Nov 2013, 04:47

53. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)


That would be an understatement. If you want the metro UI to change. Might as well say you want MS to copy Apple just like Android copy apple grid icon style. It's better that way, unique and futuristic like. Stop complaining and play with your Android.

posted on 21 Nov 2013, 06:53

54. cezarepc (Posts: 718; Member since: 23 Nov 2012)


I love my WP (925) and I'm glad popular apps are starting to come.

Integration of MS core apps are amazing on this phone. I totally replaced my android daily driver simply because email (365) works perfectly and is more integrated in the system on a WP. This is perfect for my usage model.

I still have an android tab (Nexus 7 2012) for my gaming needs though, coz that's where WP is so bad at :)

posted on 21 Nov 2013, 06:58

55. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


im not talking about myself im talking about why developers are not interested in windows phone also other people

posted on 22 Nov 2013, 03:56

64. UdhaiyaPrasanth (Posts: 76; Member since: 05 Sep 2012)


**Titles or Tiles? I don't find a problem with either of them, though..

posted on 20 Nov 2013, 18:01

2. Ninetysix (Posts: 2535; Member since: 08 Oct 2012)


They don't even have apps for my Discover and American Express credit cards. Meh.

posted on 20 Nov 2013, 18:04 6

4. SAYED-EJAZ (Posts: 225; Member since: 10 Oct 2013)


Leave apps bro..they dont even have wallpaper.
I have seen their whatsapp app,omg.we cannot even see display picture.

posted on 20 Nov 2013, 22:52

40. TechKnowledge (Posts: 55; Member since: 05 May 2013)


This^

posted on 20 Nov 2013, 18:03 2

3. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


"Brix is also bullish on the quality of the apps available for users in the Windows Phone Store, claiming that the Windows Phone versions often have better review scores than the same apps on iOS."

Dem some big, fighting words there, Brix.

In reality.....how does that = better quality apps than the iOS version? IMO it doesnt....just means WP users are happy for said app and if it works good on their phone, works well they rate it very well.

Maybe iOS users are more critical, WP users are more forgiving? Could mean anything... Maybe the WP version is just that much better. I just dont think it can be based on review scores tho. I think Angry Birds got some flak from iOS users because the Android version launched free and iOS users rated it lower on iOS because of that.

Too many ways rating, review scores for apps can be manipulated, biased, ect.

posted on 20 Nov 2013, 18:08

5. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


VZ Navigator, or just about any paid nav app gets lower ratings on the Play Store...no matter how good.

posted on 20 Nov 2013, 18:41 1

14. papss (unregistered)


That's a good point and may be true.

posted on 20 Nov 2013, 18:18

6. cheeseycheeser (Posts: 413; Member since: 24 Mar 2011)


Thank god Instagram and vine are there, hopefully snapchat and the others are coming soon. But to me the glaring problem is that when the next big app comes out it'll likely be a while too.

posted on 20 Nov 2013, 18:36 3

9. Mozarrt (Posts: 301; Member since: 08 Oct 2011)


They released an unofficial Snapchat client today (6snap)

posted on 20 Nov 2013, 22:55 1

41. TechKnowledge (Posts: 55; Member since: 05 May 2013)


@Mozarrt... Rudy Huyn is one person.... An admirable developer in the WP community :-D

posted on 20 Nov 2013, 18:19

7. AfterShock (Posts: 3698; Member since: 02 Nov 2012)


Digital landfill, Woot.

posted on 20 Nov 2013, 18:35

8. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Do they have YouTube?

posted on 20 Nov 2013, 18:38

11. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


I just researched it and it looks like the windows app for YouTube is just a link to YouTube.com and is to be pulled any day by Google.

Jeez. Critical mass, huh?

posted on 20 Nov 2013, 18:39

12. papss (unregistered)


Not a good one. Metrotube is better than the YouTube app. In wp land.

posted on 20 Nov 2013, 18:40 4

13. papss (unregistered)


Did you read the article? It said that the apps missing probably consist of Google apps.

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