Home
›
News
›
Huawei: “In three years we want the Huawei brand to be the industry's top brand”

Huawei: “In three years we want the Huawei brand to be the industry's top brand”

Posted: 07 Mar 2012, 02:46, by Victor H.

Discuss 11

Huawei is a name you could have easily ignored a couple of years ago, but what you can’t ignore is the Chinese company’s swagger now. “In three years we want the Huawei brand to be the industry's top brand,” Huawei’s chairman of devices, Richard Yu, said in an interview with Engadget.

Now, that’s a bold statement in a world of narrowing Android margins and less companies making big profits than there are fingers in a hand. In the interview, Yu too alluded to Apple and Samsung when mentioning that big companies reap 95% of the profit in the industry.

Huawei’s wish - it’s hard to view it as more than a wish currently - lays out a plan transforming the company from to an original equipment manufacturer (OEM). As of now, Huawei sells most of its devices as an ODM - that means that Huawei devices are actually branded with the carrier’s name and users don’t know that they’ve been using a Huawei smartphone. The AT&T Impulse 4G and T-Mobile Springboard are just two examples of undercover Huawei devices.

The company wants to change this, but it says it will still offer some models with carrier branding on them. The further strategy revolves around four series of devices:

The Huawei Ascend D quad is the first step in Huawei's foray in the premium Android market.
D series - Huawei wants to set the industry benchmark with it
P series - also high-end, but also super slim, compact
G series - mid-range mass market devices
Y series - most affordable, entry level devices

“No matter what phone, whether it's low-tier, mid-range or high, all of our phones should be the best!” Yu explained how Huawei wants to succeed but gave little detail.

Yu also said that it takes big R&D money to succeed in this competitive environment and the Chinese company’s approach to that is to consolidate. The first step goes through Vodafone - the carrier will introduce the Huawei brand to its portfolio in April. Hit the link below for the full interview and let us know if you think Huawei stands a chance.

source: Engadget

Discuss11

iPad 3 may have LTE after all, LTE equimpent seen at Apple stores 07 Mar
Prev news

Sony LT29i Hayabusa flagship to come in June with Snapdragon S4 and no 07 Mar
Next news

11 Comments
Follow Following

Options

Want to comment? Please login or register.

1. Striker posted on 07 Mar 2012, 04:13 0

Yeah, right...:)

2. DIYguy posted on 07 Mar 2012, 04:19 4

Hope it works out... Competition is allways good!

3. Bluesky02 posted on 07 Mar 2012, 04:47 4

Wish them best of luck. They are going a great job being a chinese company.

7. arcq12 posted on 07 Mar 2012, 11:10 3

what the hell does that supposed to mean? lol

4. Bluedroid posted on 07 Mar 2012, 06:48 1

Worthless chinese brand and a worthless name "huawei"...A rogue nation like china and it's electronic junk should be banned.

8. arcq12 posted on 07 Mar 2012, 11:11 6

You effin' racist, I bet everything you have right now are all Chinese made..

5. dr.cyber posted on 07 Mar 2012, 06:57 4

bluedroid think before you say something stupid!!!

11. jbreault posted on 07 Mar 2012, 18:39 1

yes ever thing is made over their so why not a huawei phone for china

6. remixfa posted on 07 Mar 2012, 07:01 5

Its completely possible. HTC went from "carrier brand" to "major android brand" with just a few hits in a row. Samsung went from complete crap to the biggest brand other than apple on the back of 2 fantastic phones. There is no reason Hauwei cant do the same.

9. dr.cyber posted on 07 Mar 2012, 14:21 0

'remixfa' you got a like from me(Samsung went from complete crap to the biggest brand) hhhhhhh

10. Cwebb posted on 07 Mar 2012, 17:08 2

You forgot to mention Samsung is still crap on everything but their Galaxy S processors ;)

Want to comment? Please login or register.

Samsung Galaxy S4
- Announced: 14 Mar 2013
- OS: Android 4.2.2
- Hardware: Quad core, 1900 MHz, Krait 300, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Apple iPhone 5
- Announced: 12 Sep 2012
- OS: iOS
- Hardware: Dual core, 1300 MHz, Apple Swift, 1016 MB RAM
- Display: 4.0 inches, 640 x 1136 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1700/2100 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s HSDPA+ (4G) 42.2 Mbit/s UMTS EDGE GPRS EV-DO Rev.A EV-DO Rev.B
Samsung GALAXY Note II
- Announced: 29 Aug 2012
- OS: Android 4.1.2 4.1.1
- Hardware: Quad core, 1600 MHz, ARM Cortex-A9, 2048 MB RAM
- Display: 5.5 inches, 720 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 35 hours of Talk Time, 980 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 21.1 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
HTC One
- Announced: 19 Feb 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1700 MHz, Krait 300, 2048 MB RAM
- Display: 4.7 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 4 megapixels, 1920x1080 (1080p HD) video
- Technology: GSM (850 900 1800 1900), CDMA (800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Sony Xperia Z
- Announced: 07 Jan 2013
- OS: Android 4.1.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 5.0 inches, 1080 x 1920 pixels, Capacitive Touchscreen
- Camera 13.1 megapixels, 1920x1080 (1080p HD) video
- Battery: 11 hours of Talk Time, 550 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
Google Nexus 4
- Announced: 29 Oct 2012
- OS: Android 4.2.2 4.2.1 4.2
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8 megapixels, 1920x1080 (1080p HD) video
- Battery: 15.3 hours of Talk Time, 390 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS
LG Optimus G
- Announced: 28 Aug 2012
- OS: Android 4.1.2 4.0.4
- Hardware: Quad core, 1500 MHz, Krait, 2048 MB RAM
- Display: 4.7 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 13 megapixels, 1920x1080 (1080p HD) video
- Battery: 15 hours of Talk Time, 335 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE HSPA (unspecified) UMTS EDGE GPRS
Nokia Lumia 920
- Announced: 05 Sep 2012
- OS: Windows Phone 8
- Hardware: Dual core, 1500 MHz, Krait, 1024 MB RAM
- Display: 4.5 inches, 768 x 1280 pixels, Capacitive Touchscreen
- Camera 8.7 megapixels, 1920x1080 (1080p HD) video
- Battery: 17 hours of Talk Time, 400 hours of Stand-by
- Technology: GSM (850 900 1800 1900)
- Data: LTE Cat3 Downlink 100 Mbit/s LTE Cat3/4 Uplink 50 Mbit/s HSDPA+ (4G) 42.2 Mbit/s HSUPA 5.76 Mbit/s UMTS EDGE GPRS

Carriers

Manufacturers

Phone tools

Carriers

Manufacturers

Tablet tools

Phone Links

Huawei: “In three years we want the Huawei brand to be the industry's top brand”

Share:

Share:

11 Comments Follow Following

1. Striker posted on 07 Mar 2012, 04:13 0

2. DIYguy posted on 07 Mar 2012, 04:19 4

3. Bluesky02 posted on 07 Mar 2012, 04:47 4

7. arcq12 posted on 07 Mar 2012, 11:10 3

4. Bluedroid posted on 07 Mar 2012, 06:48 1

8. arcq12 posted on 07 Mar 2012, 11:11 6

5. dr.cyber posted on 07 Mar 2012, 06:57 4

11. jbreault posted on 07 Mar 2012, 18:39 1

6. remixfa posted on 07 Mar 2012, 07:01 5

9. dr.cyber posted on 07 Mar 2012, 14:21 0

10. Cwebb posted on 07 Mar 2012, 17:08 2

Popular stories

Hot Phones

Interesting stories

10 iPhone and Android apps for making music

A look at the iOS7 camera filters and features

10 puzzle adventure games for Android and iPhone

Siri on iOS 7: testing the new commands

Controlling the GoPro Hero 3 action camera from a smartphone

Best Android, iPhone and iPad games of the week

It's not stealing when Apple does it, because it wasn't stealing when Google did it either

iOS 7 vs Android 4.2: first look

11 Comments
Follow Following