Greenpeace releases hundreds of black balloons in Apple 5th Ave store in protest
Apple has received some negative publicity in response to its decision to use coal generated power to fuel the iconic iCloud product. Greenpeace contends that Apple should be a more environmentally friendly corporation, and use cleaner solar power generation methods. Apple likely uses coal generated power because it is significantly more economical than solar or other green power generation methods.
Greenpeace has received criticism as being hypocritical in the past, using smog-belching, diesel powered boats to carry protest groups next to oil rigs, and we're already beginning to see similar comments in regards to its latest stunt inside the Apple store. How can Greenpeace complain about environmental impact of dirty power usage, then release dozens of toxic balloons into the environment, some of which will likely escape from the store and endanger wildlife.
We can't help but wonder what passers by thought was going on when they were in the area after the balloon release. Greenpeace ultimately was trying to make a statement, but it almost looks like an Apple promotion in store. The joke would certainly be on Greenpeace if the stunt caused hype leading to additional Apple product sales.
1. tmcr7 (Posts: 142; Member since: 02 Nov 2011)
The author is obviously biased. How can you say that Greenpeace is using toxic balloons? Helium is an inert gas. And how sure are you that the balloon materials are toxic. Have you captured one balloon and tested its materials?
The scale of Apple's impact to the environment is definitely greater in comparison to this event which was held only once. Come on! A multi-billion dollar company like Apple cannot spend a little more on clean energy?
8. TheRetroReplay (Posts: 239; Member since: 20 Mar 2012)
The author is saying that the balloons are non-biodegradable, which is something that Greenpeace shouldn't use given their eco-friendly message.
11. TheOldOne (Posts: 51; Member since: 29 Mar 2012)
Greenpeace is such an ignorant organization.
I know the declared scope is noble, but let's face it: they are full of stupid people that have no idea how they are manipulated. This example is the best there is, as it will definitely keep Apple on the frontage.
... now, if there were to bring animal excrements to the Apple boot... now that's something worth watching :D
12. remixfa (Posts: 13902; Member since: 19 Dec 2008)
I have to agree. The base message might be nice, but it is run by a bunch of ignorant people. Hippies do more damage than good every time they try something.
Looking at those balloons, if i were walking by the apple store, id say it was some kind of promotion. If i were the manager of that store, I'd gather up all the balloons and give them to customers. Its got the frikking apple cloud logo on it. Spread em around the city by giving them to customers and get free advertising.
16. Geees (Posts: 2; Member since: 27 Apr 2012)
OK, but you're quite ignorant now. I wouldn't know that Apple are powering their servers with dirty power unless I read this. And I wouldn't have read this if they just gave people on the street a flyer, coz nobody would write about that. Now I can think twice before I choose cloud service. Dropbox and Skydrive just got better odds.
21. remixfa (Posts: 13902; Member since: 19 Dec 2008)
yes, but would u know that by walking by the apple store... or because you read an article that mentioned how icloud works?
Thats my point. If greenpeace wanted to make a statement, they would have done better to hand out fliers or ride around the streets talking to peeps through a megaphone.
2. ScottSchneider (Posts: 280; Member since: 06 Dec 2011)
Cool... Balloons for iBaboons... ^_^
3. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)
i feel like they could come up with a better way to protest than releasing balloons which are terrible for the environment.. like maybe offering better alternatives or funding research for such projects… but stuff like this is just for publicity.. it offers little practical value and the "effect" gets old quick
4. RaKithAPeiRiZ (Posts: 1223; Member since: 29 Dec 2011)
throwing a few stones or paintballing would have been better
6. PhoneArenaUser (Posts: 4610; Member since: 05 Aug 2011)
Something like that?
23. max9777 (Posts: 56; Member since: 11 Dec 2011)
Oh that is an Epic video, that guy is my hero LOL
I agree with him though, sometimes when you get screwed over and no one listens to you, best way to do it is to voice yourself to a point where you will be noticed.
7. pongkie (Posts: 492; Member since: 20 Aug 2011)
doesn't greenpeace know because companies like apple paperless practices spread around the globe thus saving allot of trees
9. TheRetroReplay (Posts: 239; Member since: 20 Mar 2012)
Greenpeace is one of those organizations that no matter what you do, they're going to complain, even if you do everything by their book. You could live naked in the forest and they'll complain that you shouldn't pee anywhere because it's hazardous to the forest.
17. Geees (Posts: 2; Member since: 27 Apr 2012)
We use more paper now than we did before we had computers. Stop just saying random things. Go read "The Myth of the Paperless Office".
20. pongkie (Posts: 492; Member since: 20 Aug 2011)
ok einstein why don't you unplug your computer, turn off your cellphone don't use any internet or any kind of tech. try to get that "The Myth of the Paperless Office" that you read hopefully from a paper not a computer to as many people as you could dumb sh*t and see how many trees are going to be killed and fuel to burn just to get those paper message across.
I work in a office which just improved its IT capabilities and I know from experience how it saved allot of paper and unlike you I didn't get it from just "reading" dumb f*ck
13. mad5870 (Posts: 59; Member since: 21 Nov 2011)
Ha its funny cause my school released balloons in the air to symbolize how much money Governor is cutting from our PASSHE system. our school got so much crap from doing it also. BUT when every they do it, It's ok cause its them and they can do what ever the hell they want to do. AWESOME!
14. mercorp (Posts: 954; Member since: 28 Jan 2012)
Apple iphone black...
Apple will sue greenpeace into bankruptcy.
24. max9777 (Posts: 56; Member since: 11 Dec 2011)
I do not understand the full concept of your message.
But it's safe to assume that you are one of those people that would like to see apple obtain an Icourt and get all the Ihaters out of competition?
15. -box- (Posts: 3566; Member since: 04 Jan 2012)
It appears the balloons were released indoors, so no environmental impact from an outdoor release.
That being said, not the greatest attempt to spread a message. Maybe chunks of coal with the icloud logo might have been better
18. Mandroid (Posts: 209; Member since: 22 Feb 2012)
I'm torn between my hatred of greenpeace and my revulsion of apple.
19. Mandroid (Posts: 209; Member since: 22 Feb 2012)
"We can't help but wonder what passers by thought was going on when they were in the area after the balloon release"
I'm guessing "WWWHEEEEE! luk at mee ima ina appow store! Bawoons I wuv bawoooons! YAY! WWWHHEEEEE! TeehahahahhahahhaDDURRR"
22. Gusto (Posts: 28; Member since: 20 Mar 2012)
Well, if you try to interpret what the Greenpeace tried to say, you may find the idea of releasing balloons valid. At least at semiotic perspective. I mean, black baloons with iCloud logo represent the dirt that Apple is realeasing on atmosphere by using coal to run their servers. But, i guess they forgot not many will try to see that way, most will think it is a good event.