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Best Buy cuts price on BlackBerry Z10 to $49

Posted: , by Maxwell R.

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Best Buy cuts price on BlackBerry Z10 to $49
Just like that, BlackBerry’s leading Z10 device sees yet another price cut only a few months after its introduction. Best Buy has dropped the price of the first BlackBerry 10 device even further from its introductory subsidized $199.99.

Not long after it made its debut, the price was dropped to $99 where it has been for some time. Now in the wake of less than stellar sales figures revealed by BlackBerry at its recent earnings call.

As of this writing, Verizon and AT&T still have the Z10 listed at $99.99 with a two-year contract. However, Best Buy has marked its all its Z10 inventory down to $49.99 with a contract. The company formerly known as RIM has been contending with some rough waters in the public eye, from its earnings report to the recent announcement that the BlackBerry PlayBook tablet would not be getting upgraded to OS 10 after sincere promises were made otherwise months ago. BlackBerry’s share price has suffered about a 36% devaluation since its earnings report.

Weak sales often contribute to price cuts, a common marketing tactic.  While initial indications are not certain, we will need to see how the next few months look now that the QWERTY equipped BlackBerry Q10 has been released.

source: The Wall Street Journal

9 Comments
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posted on 12 Jul 2013, 23:03 1

1. Johnnokia (Posts: 559; Member since: 27 May 2012)


Blackberry on free fall syndrome.
Really sad !

posted on 12 Jul 2013, 23:28 1

2. VLaRueC (Posts: 132; Member since: 18 Dec 2012)


They've been Free and $49.99 for Upgrades at Costco for 3 weeks. Best Buy makes news with this how?

posted on 12 Jul 2013, 23:38

3. kozza3 (Posts: 574; Member since: 17 Oct 2012)


Some people can't afford a Costco membership. :P

posted on 13 Jul 2013, 18:30

8. TheMan (Posts: 423; Member since: 21 Sep 2012)


Actually, the Z10 was only $49.99 since before the Q10 launched (sometime in May at Costco, I believe).

Nonmembers still may be able to purchase it online. The regular costco.com site didn't require a membership. This may be also true for the members' wireless site. To find out if this has changed would not take long (nor cost anything).

posted on 13 Jul 2013, 01:27

4. Sniggly (Posts: 7182; Member since: 05 Dec 2009)


Um.

Yeah.

This has been going all week, and will likely end tomorrow.

For the record, in between sales the phone's been 199.99 at Best Buy.

posted on 13 Jul 2013, 06:16

5. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)


Yeah... It's really just a sale to move more devices. Other handsets go on sale all of the time. Not just BlackBerry. PA is just trying to do what they've been doing since BB10 launched... Make BB look bad. WP handsets go on sale all of the time. So do Android handsets. Don't see it making the news.

posted on 13 Jul 2013, 06:26 1

6. FlushGordon (unregistered)


Well, BB is in fact, BAD lol

posted on 13 Jul 2013, 12:05

7. cornerofthemoon (Posts: 518; Member since: 20 Apr 2010)


The Z10 is a decent phone but I traded mine in while I was still on the T-Mobile grace period. I really liked it particularly the Blackberry Hub, however, the app selection (or lack thereof) is a problem and in the wake of recent headlines, I don't see developers chomping at the bit to add to the BB10 catalog. I got a Galaxy S4 instead.

posted on 14 Jul 2013, 20:38

9. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Being a Windowsphone fan from the very beginning I know what BB fans are going through... Things are going good for WP now, but it has taken some time, and patients, and has paid off heavily for the WP community.. So, BB fans are just going to have to hang in there and not give up❕... I hope BBxx is a complete success... And, to iDroid fans who are on a high horse, and wish that BB fails remember that the taller you are, the harder you fall.. Nobody stays on top forever❕... I mean look at the first generation WP devices, and then look at the Nokia Lumia 920 being named 2012 smartphone of the year... Most likely another WP device will be 2013 SPOTY,, the Nokia Lumia 1020... So, if WP can do it, then BB can to❕❕... I hope they try as hard as Microkia has.

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