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Apple's Q4 numbers show higher revenue but lower profits

Posted: , by Michael H.

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Apple's Q4 numbers show higher revenue but lower profits
Apple has just announced its earnings report for its fiscal Q4 of 2013, which ended in September. This means that Apple's fiscal Q4 only includes about a week and a half after the release of the new iPhone 5s and iPhone 5c. And, the numbers are a bit of a mixed bag for the company as revenues are up, but profits are down.

The good news is that the announced revenue of $37.5 billion was not only up from $36 billion year-over-year, but it beat expectations. Apple had projected to be somewhere in the $34 to $37 billion range. But, the company's gross margin was down from 40% to 37% year-on-year, which led to profits of $7.5 billion which is down from $8.2 billion in Q4 2012. 

Apple set a new record in Q4 iPhone sales, likely because of that launch boost of the new iPhone 5s and 5c. iPhone sales were 33.8 million, which is up from 26.9 million in Q4 2012. iPad sales basically held steady at 14.1 million. But, the reason why profits were down is that the average selling price of the iPad is down, and the average selling price of iPhones is at an all-time low. Apple's revenue per device sold has been dropping, and kept doing so with the iPhone at $577, and iPad at $439. 

source: The Verge

31 Comments
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posted on 28 Oct 2013, 16:43

1. darkkjedii (Posts: 11395; Member since: 05 Feb 2011)


Tim, loan me a million.

posted on 28 Oct 2013, 16:55 8

3. DaHarder (Posts: 162; Member since: 10 Oct 2009)


Tim and Company seem far too greedy for anything like that, might want to check with the exponentially more generous/philanthropic Bill Gates.

In other news: Motorola's excellent (4.7inch display) Moto X has just been re-priced to US 479.00/16gb and US 529.00/32gb - Which represents some pretty great value for a device that actually offers new and innovative features/customization options in a size hardly larger than other manufacturer's models with circa 2010 sub-720p 4inch displays.

posted on 28 Oct 2013, 16:59 3

5. darkkjedii (Posts: 11395; Member since: 05 Feb 2011)


Ummm didn't get the point of all that. Guess you just wanted to needlessly, and pointlessly bash apple. In other news, I'd never own a Motorola device. I use apple, and Samsung. The big dawgs of tech, my 5S and note 2 are great. Now sub-720p that.

posted on 28 Oct 2013, 17:30 2

10. weinerslav (Posts: 126; Member since: 31 Jul 2012)


"I use apple, and Samsung. The big dawgs of tech"

And I guess you just wanted needlessly, and pointlessly... whatever... it doesn't even worth the taps on the keyboard...

posted on 28 Oct 2013, 18:27 2

17. darkkjedii (Posts: 11395; Member since: 05 Feb 2011)


"It doesn't even worth the taps on the keyboard..." That's very improper grammar. You tried to dis me, and couldn't even form a correct sentence.

posted on 28 Oct 2013, 17:10 7

6. woodshop20 (Posts: 459; Member since: 14 Sep 2013)


He'll charge you 5 million interest.

posted on 28 Oct 2013, 19:03 1

20. EclipseGSX (Posts: 1587; Member since: 18 Oct 2011)


LOL what a JOKE

+1

posted on 28 Oct 2013, 16:52

2. promise7 (Posts: 417; Member since: 03 Jul 2013)


"Apple set a new record in Q4 iPhone sales, likely because of that launch boost of the new iPhone 5s and 5c."

Ya' think?

posted on 28 Oct 2013, 18:25

16. Finalflash (Posts: 1762; Member since: 23 Jul 2013)


Sadly the majority of those sales are probably the iPhone 4s according to the profit numbers. Although this was largely expected since they haven't really wowed any new customers with any of their new products compared to the competition and that only leaves the competition to wow Apples customers instead. A record number of people just bought an iPhone 4s and those people will be very disappointed for the next 2 years of their contract with a fairly laggy phone on iOS 7.

Although why does PA seem to think the reason profits are down are because of price reductions. The iPhone 5s barely had any price cuts if any. Most price cuts were for the 5c and we know how well that sold compared to the 5s. Shouldn't the margins on the 5s have made up for it? The more realistic answer seems to be that those who apple planned to force to a 5s went to a 4s instead (from 4).

posted on 28 Oct 2013, 18:29 1

18. darkkjedii (Posts: 11395; Member since: 05 Feb 2011)


Dude, we know you strongly, deeply, sincerely, and totally hate apple. Trust me we know.

posted on 28 Oct 2013, 19:46

22. Finalflash (Posts: 1762; Member since: 23 Jul 2013)


Dude, we know you strongly, deeply, sincerely, and totally love Apple. Trust me we know. But you don't see me hating on you for that.

But since we're taking personal shots (I assume not in jest, otherwise I apologize for the following), in reality, you're a much bigger fanboy than you pretend to be (and no your supposed note 2 doesn't automatically make you unbiased). At least I call the stupid stuff out when I see it like in the HTC fingerprint sensor (articles on the front page). I called out Asus for their bad drivers and launcher (on an article about transformer pad infinity it think). I even called out the Samsung smart watch retarded because it is. If I see something good, such as Sony putting high end specs in their smaller phones, I praised that openly. But you don't even call out anything Apple does that screws you over but instead defend them for it (I think I replied to you defending 1GB of ram in the recent ipad article). Still I make no excuses for my hating of Apple. I used to be their fan until I got screwed over by them, and naturally I learned on the first mistake. So I am going to call out the BS where and whenever I see it regardless from who. It just so happens to be that Apple is the king of BS for now and so most of that calling out is directed against them.

Please either learn to actually neutral and not just blindly defend your one true love (Apple). I do not call you out personally for whatever reason and use logic to the best of my ability where I can. If you have anything useful, please present it, otherwise stop hating on those with different opinions and "preference" (something you champion but apparently can't tolerate).

posted on 28 Oct 2013, 19:53

24. darkkjedii (Posts: 11395; Member since: 05 Feb 2011)


Lmao dude you take this sooo personally don't you? Chill dude, it's not that serious I've called apple out so much it's not even funny dude. I don't obsess though like you do, they're phone bro woo saaaa... If you truly want to call out apple, head to Cupertino, doing on PA is kinda hot air

posted on 28 Oct 2013, 20:18

26. Finalflash (Posts: 1762; Member since: 23 Jul 2013)


You did kinda point it at me specifically though lol, so I have to assume. Still, it doesn't take much effort to say it here and if it helps anyone, why not? I do not want to go specifically to Apple and give them advice because (they don't give a ____) I want to focus on helping consumers over corporations. I don't have the time and resources for both in my daily good deed allocation. Still, I don't know how I possibly hurt anyone's feelings by ragging on Apple's financial parade. I also apologize to those individuals for any harm caused.

posted on 28 Oct 2013, 16:57 1

4. Miracles (Posts: 498; Member since: 31 Aug 2013)


"But, the reason why profits were down is that the average selling price of the iPad is down, and the average selling price of iPhones is at an all-time low"

-_- All-time low huh. I see.

"It is the future you see. " ~ Yoda

posted on 28 Oct 2013, 17:12 9

7. woodshop20 (Posts: 459; Member since: 14 Sep 2013)


All time low, huh...still wonder why the iPhone costs as much as Core i7 laptop, or a 50 inch TV?

posted on 28 Oct 2013, 17:33 2

11. Miracles (Posts: 498; Member since: 31 Aug 2013)


Exactly my point. :D

+1 to you good sir.

posted on 28 Oct 2013, 17:15 1

8. softfurryanus (banned) (Posts: 232; Member since: 09 Jul 2013)


Can't say that's a bad thing...

posted on 28 Oct 2013, 17:24 1

9. jroc74 (Posts: 4783; Member since: 30 Dec 2010)


All this makes it mind boggling that Apple wants to sue over ...supposedly....lost profits and lost revenue.

I would be extremely happy making 500 million if I had a company. They are making billions...and sue over icons, borders, box colors?

Wow.

Each year since the orig iPhone they have set sales records from previous iPhone sales.....and yet they wanna sue over the smallest things.

posted on 28 Oct 2013, 17:35

12. Ninetysix (Posts: 1612; Member since: 08 Oct 2012)


Did this happen during the last quarter or you're still living in past broseph?

posted on 28 Oct 2013, 18:12 1

14. tedkord (Posts: 4776; Member since: 17 Jun 2009)


Silly Apple lawsuits happen every quarter.

posted on 28 Oct 2013, 19:12 1

21. jroc74 (Posts: 4783; Member since: 30 Dec 2010)


Riddle me this: are the lawsuits over......did Apple drop any lawsuits ....

Exactly.

posted on 29 Oct 2013, 00:19

30. WallStreetWolf (Posts: 65; Member since: 08 Apr 2013)


Mind boggling...How is it that individuals still moan about Apple pursuing patent litigation? They are a company protecting their patented technology. This happens year in and year out from a number of companies both small and large. It is common business practice to have a good lawyer or lawyers on your side to protect your best interests.

posted on 30 Oct 2013, 13:18

31. jroc74 (Posts: 4783; Member since: 30 Dec 2010)


Protect all you like, but protect something thats worthwhile.

posted on 28 Oct 2013, 17:46 2

13. Ninetysix (Posts: 1612; Member since: 08 Oct 2012)


$37.5 Billion in revenue? But that android guy said Apple is dead...I'm so confused :(

posted on 28 Oct 2013, 18:30 3

19. darkkjedii (Posts: 11395; Member since: 05 Feb 2011)


Walking dead lol. Apple is the governor lol.

posted on 28 Oct 2013, 19:47

23. tedkord (Posts: 4776; Member since: 17 Jun 2009)


Defeated and gone? Lost its i, and now sells the phone and pad?

How dare you bring such an awesome show into this silliness! Rick is gonna have to have s talk with you.

posted on 28 Oct 2013, 19:56

25. darkkjedii (Posts: 11395; Member since: 05 Feb 2011)


Man last nite was sooo good, I thought carol was done for

posted on 28 Oct 2013, 21:07 1

28. EclipseGSX (Posts: 1587; Member since: 18 Oct 2011)


Don't give spoilers, not everyone watches it right away and it makes you look like a tool

posted on 28 Oct 2013, 18:21 1

15. billyblonco (Posts: 7; Member since: 25 Mar 2013)


Of course it looks good when you launch two new phones. But it doesn't look good when you launch new products in more countries and networks than last year does it.

posted on 28 Oct 2013, 21:05 1

27. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Profit margn willkeep falling.

posted on 28 Oct 2013, 21:52

29. funchumm1206 (Posts: 52; Member since: 04 Mar 2013)


Haha trolls are like: lower profit = Apple/any company's reign will now end

Please look at their balance sheets first.

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