"Making earphones that fit for everyone would be like making shoes that are the same size that fit everyone's feet. But that's what we've tried to do," Apple chief designer Jonathan Ive explained the idea behind the EarPods.
Designed to direct sound better into the ear, the new earbuds have taken Apple 3 years of development effort.
Apple is starting to ship the new EarPods as a standalone accessory and they will be available starting from today. Of course, they are also coming bundled with the iPhone 5, the new iPod touch and new iPod nano.