Apple AR/VR headset reportedly costs about $1500 to make
Image Credit - Ian Zelbo
This information was first brought forward by XRDailyNews and was subsequently covered by MacRumors in a dedicated article. The original piece is based on one report from Minsheng Electronics, and another one from Wellsenn XR. Both sources give similar production costs estimates in the $1300-$1600 range.
Nevertheless, it should be noted that this figure is not all that surprising. The final price of the first-generation Apple AR/VR headset that consumers will have to pay is projected to be upwards of $3000. This is why Apple has decided to primarily market the Reality Pro to professionals and AR/VR content developers.
Unfortunately, this will limit the appeal of the device. Apple is reportedly aware that the AR/VR headset will not be an overnight success and is already working on a second-generation product with a lower price tag. Only time will tell if the Reality Pro is truly the beginning of the post-iPhone Apple era.
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