The first episode of Samsung's massive GALAXY 11 campaign shows off the team that will save planet Earth
In a typical Samsung fashion, the GALAXY11 campaign is as futuristic and over-the-top as is to be expected, but this needn't necessarily be viewed as something bad. In fact, the first episode of the saga is pretty cool -- a short 4-minute cinematic that will walk you through the entire idea of Sammy's marketing department for this new campaign that is set to continue throughout 2014. In a nutshell, a bunch of hostile-looking alien ships have arrived on Earth in Samsung's alternative universe, and have challenged Earth's finest to a game of football, winner takes all. Literally, too – if Earth loses, the Aliens will be claiming ownership of our green planet. Of course, us humans know a thing or two about football, so German coach Franz Backenbauer has been tasked with assembling an all-stars team to face off the invaders, and it will rely on something more than pure talent – Samsung gadgetry, like the Galaxy Gear. Or so we're told.
"We've assembled a 'dream team' of top-class players from around the world to join the Galaxy 11 campaign and help bring this story to life across various channels and Galaxy devices," said Younghee Lee, Executive VP of Global Marketing at Samsung Electronics. "As the story continues to unfold, fans participation will become even more vital to our campaign. We are looking forward to bringing our passionate fans closer to the Galaxy 11 team and story through a series of upcoming socially-driven and interactive initiatives.”
As we mentioned, the team is ready to roll, and the roster includes well-known football players, such as:
1. Lionel Messi
2. Mario Götze
3. Oscar dos Santos Emboaba Jr.
4. Wu Lei
5. Stephan El Shaarawy
6. Victor Moses
7. Radamel Falcao
8. Lee Chung-Yong
9. Iker Casillas
10. Wayne Rooney
11. Landon Donovan
12. Alexander Kerzhakov
13. Christiano Ronaldo
2. mercorp (Posts: 967; Member since: 28 Jan 2012)
Who will bother to buy smartphones with such a cheesy campaign?
3. twens (Posts: 547; Member since: 25 Feb 2012)
Samsung is the undisputed king in Adverts. brilliant ad campaign
10. CanYouSeeTheLight (Posts: 765; Member since: 05 Jul 2012)
As a starting Arts student i have to say Samsung does have the best marketing team around, but this as HTC's RDJ failure fail to show what it really matters, the phones. Don't get me wrong, i was hooked to the video as it was interesting but it showed off the products way less than it should.
5. taikucing (unregistered)
Samsung has too much money.
90% of Samsung money is spent for advertising, the rest is for research LMAO!!!
17. SleepingOz (unregistered)
They still spend more money on R&D than the competition. =]
8. Daftama (Posts: 563; Member since: 03 Nov 2012)
Hey Chris P. What does needn't mean and how do you pronounce it
9. xperiaDROID (Posts: 5210; Member since: 08 Mar 2013)
Where's Kobe Bryant? Oops sorry, I thought this is the Turkish Airlines ad because Messi reminds me of that ad. lol
13. androiphone20 (Posts: 1399; Member since: 10 Jul 2013)
wait till animated parodies start flooding on youtube
14. power_x (Posts: 212; Member since: 28 Aug 2013)
They should have included the one and the only Lord Heskey
16. AfterShock (Posts: 2557; Member since: 02 Nov 2012)
To me, that is an embarrassment to fathom.
Just throwing money away for the sake of doing that.
20. acca1386 (Posts: 7; Member since: 19 Feb 2013)
Most people from USA won't like the ad since football is not that popular there yet. I guess samsung is trying to reach the rest of the 6.7 billion people of the world with this ad. Also, the world cup is comming next year so they know that people is very into football right now.
21. mayur007 (Posts: 384; Member since: 10 Apr 2012)
man it was way better then a sci-fi movie .. awesome
really took marketing to a new level..
hats off samsung. .:)
24. alan_1230 (Posts: 72; Member since: 22 Apr 2012)
It's funny how some of you are just so bored by this . Who in the hell told you to click on this article seriously fk off ! so simple ;P
25. Adithya7184 (Posts: 309; Member since: 05 Mar 2011)
this ad campaign is just awesome....Messi,Ronaldo,Rooney etc....all in one video and in one team...wow...