LG is taking it slow with WP devices, won't release one anytime soon
Although LG was reaffirmed as a Microsoft hardware partner for Windows Phone, it appears that the Other Korean giant is not in a rush to dedicate itself to WP handsets. An LG spokesman confirmed to Pocket-Lint that the company's device roadmap has no Windows Phone devices at the moment. According to the media, LG could introduce a new WP device by the end of this year, or even the start of 2015 at the earliest.
The reason for this is nothing sensational. LG wants to concentrate on Android and compete with all it has to offer. The company considers itself a "challenger brand" - not an underdog, but when you say "Apple, Samsung, Nokia and the others...", LG is still in the second half of the sentence. And it wants to move to the left half. Maintaining a new Windows Phone model on the side would defocus it.
However, LG has always supported Microsoft's mobile efforts. Back in 2010, it was a launch partner for Windows Phone with its Optimus 7, and it clearly hasn't given up on the slowly growing OS.
1. Liveitup (Posts: 873; Member since: 07 Jan 2014)
Such irony, the fastest growing OS in the world is being taken slow by LG, that's a mistake in my opinion.
3. Finalflash (Posts: 1441; Member since: 23 Jul 2013)
I'm pretty sure I can make the fastest growing OS tomorrow, just get my family to "adopt" it and it will go from 1 to at least 5 people leading to a 500% growth. If I push a bit my extended family could make it about 1500% growth in like 3 phone calls.
All jokes aside, they are taking a very solid bet against MS and rightfully so because who in their right mind wants to fight MS themselves in the WP arena. Guess who doesn't have their arms and legs tied behind their back when it comes to WP...MS. Their entire strategy of making their own hardware while trying to get others to make it as well is going to fail miserably. No one wants to compete with the maker of the OS because they won't be able to keep up no matter what they do (other than plant their own mole inside MS and make them fail from the inside...but MS is too good at that game to fall for it).
5. snowgator (Posts: 3188; Member since: 19 Jan 2011)
I will take that bet.
Whose to say Microsoft isn't promising behind close doors that these manufacturers will have access to all the software goodies that are Nokia exclusives right now? Or that MS will concentrate on some markets- say the L1020, high end photo niche, the 6" big butt phone niche, and the really low end L52X market- and that the other OEM's will have the chance to work other niche groups and markets?
MS is a lot of things, but "untrainable" is not one of them. They learn from their screw-ups. They lost so many manufacturers, they have listened to their complaints and sold them on the viable WP ecosystem. My guess is they have dealt with LG's worries, and LG has at least a basic idea of where they want to go.
6. g2a5b0e (Posts: 2099; Member since: 08 Jun 2012)
I especially love your first point. I've used a similar analogy often. +1
7. Liveitup (Posts: 873; Member since: 07 Jan 2014)
Lol pretty good joke but last year alone Nokia sold over 30 million Lumias in 2013, doubling what it sold in 2012, it may not be iOS or Android sales numbers but clearly it is growing.
I see this differently, LG is making a mistake, to me they are making the same mistake that HTC is making with Android and Nokia with Nokia X. They are all fighting for substantial marketshare with an OS that is clearly dominated by Samsung, unless they make a phone that can walk on water or heal the sick there is no way they are going to displace Samsung, its a larger company at least within mobile that spends more money on marketing and is already extremely well known to the public, in my opinion they have a lot better chance going with an OS that has a lot of room for growth.
I disagree with your opinion that one wants to compete with the maker of the OS because they won't be able to keep up no matter what they do. Motorola was owned by Google still OEM's made Android phones, Surface is made by Microsoft still other OEM's make Tablets running Windows.
Microsoft has already said that purchasing Nokia S&D won't affect its partners.
/news/2013/09/microsoft_nokia_ deal_won_t_affect_other_window s_phone_partners/
9. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)
OEM's hated the fact that Google owned Moto. How can you honestly compete with thw owner of the OS? You really can't. Even Samsung, the current Android champ hated Google owning Moto and was threatened by it. Why do you think Google sold Moto? Why do you think Samsung was pushing Tizen so hard?
11. papss (unregistered)
Lets get one thing straight.. Google only bought Moto for its patents just as all the have been doing with many companies
20. joey_sfb (Posts: 2564; Member since: 29 Mar 2012)
Google has to sell Motorola to get Android OEMS to fall back in line.
Besides, if I ever buy a wp phone it will be a lumia. My guess is most wp fans feel the same way. LG and HTC wp phone failed miserably and rapidly fall out of support while lumia survive.
So smart wp user would choose lumia and only lumia.
15. Skoms (Posts: 118; Member since: 03 Feb 2014)
LG was partner with microsoft in WP before Nokia
LG was smart enogh to stop they failed.
Seee nokia went bankrupt with WP
18. networkdood (Posts: 6250; Member since: 31 Mar 2010)
Yeah, obviously LG views Nokia as Windows' Samsung in all of this...
2. hurrycanger (Posts: 780; Member since: 01 Dec 2013)
My guess is LG is just waiting for WP 8.1 to be out. To me, WP8 is still kinda... "nah", but WP8.1 seems like it will be a great one.
4. snowgator (Posts: 3188; Member since: 19 Jan 2011)
It has always baffled me, this LG company. It does hardware so well- the Nexus efforts from LG the past 2 years have been universally applauded, and the Optimus 7 and LG Quntuum were both durable and loved WP's by their owners- it has ALWAYS been the software side of life where they have shot themselves in the foot.
A WP 8.1 release from them in the second half of the year with their recent hardware efforts would be an amazing match. Can you imagine how much WP would sing on a Nexus type hardware effort?
10. StreetNerd (Posts: 700; Member since: 08 Dec 2010)
they failed at WP7 coz they make ugly foons....
16. Skoms (Posts: 118; Member since: 03 Feb 2014)
LG failed with WP as, nokia did.
Even nokia failed with wp
17. SleepingOz (unregistered)
You're right. They are forced to sell the L520 at loss in order to gain market share. They'd be dead already without MS money.
12. rodneyej1 (Posts: 3209; Member since: 06 Jul 2013)
What is the point of this article? What idiot would've expected to see devices actually come from new OEM's before 4th quarter, or 2015?.... Everything between MS, and these new OEM's is just on paper, or in discussion.. Their may be some enthusiastic designers scribbling renders in their spare time for the fun of it, but I seriously doubt anything else should be expected at this point...
These are WP8.2-0xxxx devices were talking about here...
14. Martin_Cooper (Posts: 370; Member since: 30 Jul 2013)
1. Its a tiny market share to waste money and time on 2. Its dominated by NOKIA who the OS makes now own making big companies even more distant 3. LG is LG, they just announced they wont be pushing updates if carriers dont want to, making them look like crap. So all in all no one will miss LG from WP neither android if it ever leaves.