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Google's "These go to eleven" event: Live Coverage!

Posted: , by Ray S.

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Welcome to our liveblog, dedicated to Google's "These go to eleven" event held today. What should we expect to see? Well, the invitation doesn't really say much, but of course, it does say "These go to eleven", which is what reveals the little info we have right now. Apparently, "These go to eleven" is a phrase from a 1984 movie called Spinal Tap, and means "to turn up the volume to the max". As you can imagine, this leads us to believe that the event will be centered around the Google Music offering, possibly bringing the rumored Music Store.

However, we shouldn't completely rule out some Galaxy Nexus-related news, as we also notice the T-Mobile logo making a sneaky appearance in the invitation. Whatever Google's going to announce, you'll learn all about it here - via the live tracker below, or via our special Twitter channel: @PhoneArenaLive.

Stay tuned to us as the event is scheduled to begin at 2PM PT | 4PM CT | 5PM ET!


Live event tracker

16:51Thanks for being with us! This is Ray S. for PhoneArena, signing off.
16:51And that's a wrap, guys and gals. Once again, you can visit Google's music store in the US right now, at music.google.com.
16:50The Artist Hub got another mention. Apparently, Google's proud of this aspect of its new music retailing endeavor.
16:49You can store up to 20,000 songs in the cloud, and of course, we got the brand new Google Music store.
16:48Recapping what we saw today: there are 200 million Android activations around the world
16:47T-Mobile brings free, exclusive content from Drake, Busta, and some others.
16:47A guy from T-Mobile is out on stage to tell us about the love story between T-Mobile and Google's Android.
16:46
16:45
16:45So that was why T-Mobile's logo was on the invitation...
16:44T-Mobile customers will soon be able to pay for Google Music purchases directly through their T-Mobile bill.
16:43Google Music has been developed largely thanks to the carriers and manufacturers of Android phones...
16:43
16:42They are now demoing some usage scenarios for artists. If you're an artist, you'll be able to track your sales via the Google Music portal.
16:42
16:41Pricing of songs and albums can also be tweaked by artists at any time.
16:41Artists will be keeping 70% of the revenue.
16:40And just like that, they mentioned a one-time $25 artist registration fee. Artists will be able to sell their music in Google Music.
16:39Well, it seems some artists out there are pretty excited about these new capabilities of gaining popularity.
16:38
16:37
16:36Now they are rolling a video with some artists, talking about their impressions of the customizable Artist hub.
16:36"Build right into Google Music is the Artist hub" Apparently artists will be able to customize their own pages the way they want.
16:34Busta's new album will be available exclusively on Google Music. His first single is now available for free. Sweet.
16:34in order to deliver some exclusive tracks for the store.
16:33Google has also worked with some artists like the Rolling Stones, Coldplay, Busta Rhymes, Shakira, Pearl Jam and Dave Matthews Band
16:32Apparently, these guys see Google Music as an effective anti-piracy tool.
16:31Major companies EMI, Universal and Merlin are now represented on stage.
16:30
16:30... 8 million of which will be available right now, the rest will be added soon.
16:30Overall, there are over 1000 partnering labels, making for a catalog of over 13 million songs.
16:29Content partners include Universal, EMI, Sony Music, as well as many independent labels.
16:28
16:27The store is live now at music.google.com for U.S. users.
16:27The music store will come to Android device in the following days.
16:27You can also share your music from your Android device as well.
16:26Interestingly, your friends on Google+ will be able to listen to the full songs that you recommend, not just a limited preview.
16:26You'll also be able to recommend and share your newly-purchased music on Google+.
16:25There will be a web-based Google Music interface, where you'll find video interviews with various artists.
16:23Every day, there will be a free song of the day.
16:22
16:22
16:22Every song in the store has a 90 sec preview. All MP3s will be 320 kbps.
16:20Naturally, they have some featured artists right there, along with promotions and standard content.
16:19So, this means that you can simply buy music from the Android Market!
16:19
16:19Google Music will be integrated with the Android Market.
16:18They are now demoing it on Android devices. All you have to do to gain access to your Google Music songs, is to log in with a Google account
16:17
16:17Here's how it works - you start with the Music Manager app on your Mac or Windows PC.


7 Comments
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posted on 16 Nov 2011, 15:51 3

1. downphoenix (Posts: 2357; Member since: 19 Jun 2010)


maybe t-mobile logo is because google is buying them out :)

posted on 16 Nov 2011, 16:26

3. monkeyfeet (Posts: 30; Member since: 27 Jan 2011)


I wish, that would be sweet!

posted on 16 Nov 2011, 15:51 1

2. joseg81 (Posts: 166; Member since: 15 Jul 2011)


and is it a coincidence that the google nexus colors are there between the beatles n the android?

posted on 16 Nov 2011, 16:50

4. Oreo10 (Posts: 2; Member since: 15 Nov 2011)


No Nexus? :(

posted on 16 Nov 2011, 19:41

5. androidphan (Posts: 32; Member since: 06 Nov 2011)


I'll say this. T mobile sucks. Worst US carrier ever. I'd rather use boost mobile.

posted on 17 Nov 2011, 11:07

6. TMobileRep_52_SwaaaG (Posts: 40; Member since: 03 Oct 2011)


I'll say this... you're retarded ^

posted on 19 Nov 2011, 21:34

7. Ivan6479 (Posts: 244; Member since: 26 Jun 2011)


I have to agree with androidphan. Back when I had T-mobile I had drop calls like it was going out of style, but now I'm with AT&T and I can honestly say the only thing I miss about T-mobile was the price, but I guess it's true what they say "You get what you pay for." LOL

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