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Fujitsu ES IS12F may be taking thin too far

Posted: , by Michael H.

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Fujitsu ES IS12F may be taking thin too far
Tech companies need to remember to keep focus on the overall quality of a phone rather than making one feature overwhelming. It seems that Fujitsu may have forgotten that with its new Arrow ES IS12F smartphone, where it looks like Fujitsu was so focused on making the phone thin, the design team forgot to make it pretty too. 

Fujitsu ES IS12F may be taking thin too far
It certainly isn't an ugly phone, it's just that aside from the thinness, there isn't a lot from a design standpoint to get excited about. The Fujitsu marketing says the Arrow is just 6.7mm thick, but given the profile of the phone, that should be qualified as 6.7mm at its thinnest point, because the phone is 8.5mm thick at the top. It is quite light as well at just 103g, and it's water-resistant, but that's where the specs stop being interesting. The Arrow is packing a 480x800 resolution AMOLED screen, a single-core 1.4Ghz Snapdragon SoC, NFC, a 5 MP rear camera, and no front camera. It is running Android 2.3 Gingerbread. 

The Arrow is due to launch in Japan on KDDI tomorrow, and there are already retailers online offering unlocked versions if you're interested in importing the phone. Of course, it will cost you about $750 to import, and while there may not be any thinner phones on the market, there are definitely far better values given the cost of the Arrow. Having a thin phone is great, but if you're paying new superphone prices for a thin phone with last-gen specs, that's just not cool. 

source: Fujitsu via The Verge

14 Comments
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posted on 06 Jan 2012, 16:31 10

1. brad29 (Posts: 1; Member since: 06 Jan 2012)


if this was iphone yall would be saying how great it is im noot even going to gio off like i could u guys are bias ....period

posted on 06 Jan 2012, 16:54 9

3. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


agreed if the iphone5 was announced with these specs you can schedule the ticker-tape parade.

posted on 07 Jan 2012, 00:08 1

12. sadaivadai (Posts: 156; Member since: 22 Nov 2011)


No one is forcing you to come and read in this site .. If you don't like and if you think this site is only about iphones you can stop visiting rather than wasting your precious time commenting .. :)

posted on 07 Jan 2012, 03:47 1

13. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


@sadaivadai, and you could stop bothering yourself and let PA writers defend themselves, not you.

posted on 07 Jan 2012, 04:23 2

14. RazaAsad (Posts: 100; Member since: 24 Nov 2011)


Right or wrong but as a user one has the right to comment.
Many times we admire the information and some times we may disagree but that doesn't mean the user should be told to quit visiting.
Are you one of PA owners? (No, its not sarcasm).

posted on 06 Jan 2012, 16:51 6

2. henrickrw (Posts: 403; Member since: 16 Sep 2011)


Correct. Its Not an iPhone is no good. Iphonearena

posted on 06 Jan 2012, 20:53 4

8. MichaelHeller (Posts: 2649; Member since: 26 May 2011)


Correction: costs $750 and has last generation specs = no good.

Sincerely,
PhoneArena

posted on 07 Jan 2012, 00:07 1

11. sadaivadai (Posts: 156; Member since: 22 Nov 2011)


No one is forcing you to come and read in this site .. If you don't like and if you think this site is only about iphones you can always stop visiting rather than wasting your time commenting .. :) At least it won't affect other readers ..

posted on 06 Jan 2012, 17:47 2

4. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


motorola razr at 7.1mm, Phonearena: wow this is awesome.

This phone at 6.7mm, Phonearena: This is taking thin too far!

Not sure how .4mm is going to make a difference.

posted on 06 Jan 2012, 18:14 4

5. GeekMovement (Posts: 1499; Member since: 09 Sep 2011)


if the specs of this phone were as good or better than the motorola razr, phonearena would not be complaining about the thinness.

posted on 06 Jan 2012, 18:47 4

6. CX3NT3_713 (Posts: 1650; Member since: 18 Apr 2011)


Nooooo.. if it was the SGS3.. better hardware.. bet yalll would like it huh?? Js

posted on 06 Jan 2012, 19:36 1

7. fleanote (Posts: 50; Member since: 14 Jan 2011)


You guys are a tough crowd...

posted on 06 Jan 2012, 22:15 3

9. redmd (Posts: 857; Member since: 26 Oct 2011)


2.5mm thin smartfan is the future.

posted on 07 Jan 2012, 00:03 1

10. nanozander (Posts: 61; Member since: 19 Oct 2011)


I would love a smartfan =)

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