Samsung retains top spot in the US handset market share & customer loyalty

When you look at the landscape of the industry in 2009, one can clearly agree that Samsung was extremely aggressive in its handset offerings in the US. From the most basic entry level phones all the way down to high-end smartphones, the Korean based manufacturer kept its head above the water against its competitors and amid a still recovering worldwide economy. As the fourth quarter of 2009 came to a close, Samsung saw itself yet again at the top spot in the US mobile handset market share – something that it hasn't relinquished for the past six quarters. Not only do they own a majority of space in the US market, they were also crowned as the customer loyalty winner in the cell phone category by the 2010 Brand Keys Customer Loyalty Engagement Index study. Looking past the obvious things that their handsets manage to provide owners, they've been able to go above and beyond by meeting or exceeding its customers' expectations – this is actually the ninth straight year that Samsung was awarded this prestigious title. Dale Sohn, President of Samsung Telecommunications America, said “The findings by both Strategy Analytics and Brand Keys establish Samsung as the mobile phone industry’s unmatched leader in two distinct yet, complementary categories. The combination of brand loyalty and market share leadership are two excellent proof points that Samsung is surpassing our customer’s expectations as a quality brand and building strong advocates for our mobile phones. Our ability to meet many different consumer needs at various price points signals the likelihood that Samsung will build on this success for many more years to come.” Continuing their efforts in attacking the worldwide market share, there's no slowing down this behemoth as they move forward and take aim at the top spot for 2010.

source: Business Wire