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RIM looking to unload NewBay and other assets

Posted: , by Charlene S.

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RIM looking to unload NewBay and other assets
Back in October, RIM acquired mobile digital content service provider, NewBay, for $100 million. As the Canadian manufacturer continues to struggle, new reports suggest that RIM is looking to unload NewBay, as well as a few other recently acquired smaller assets.

The original acquisition of NewBay was a part of RIM’s previous leader’s plan to have carriers pay RIM to use its services for messaging, content delivery, and mobile analytics. Since Thorsten Heins has taken over, thing have, once again, taken a new direction.

As RIM’s stock prices have continued to plummet, Heins has sought counsel from RBC Capital Markets and JPMorgan to weigh various options for RIM’s future, but has remained focused and committed to launching an entirely new BlackBerry line that features its upcoming BlackBerry 10 OS.

RIM declined to comment on the reports of the sale.

source: Reuters

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posted on 11 Aug 2012, 12:53 3

1. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


RIM no... you will really need to stick this one around your empire!!! BB10 will be ok if it will do the same approach of what lumia 900 did to US market!! you need to approach the general costumers first.. specially that you dont have that much to offer in your ecosystem (your app world is really lacking because people care about is app)...

dont go full fledge high price that will challenge high end android like htc one x and samsung s3 and the iPhone... you will surely face death if you do this!

you also need to offer other devices for cheaper... its rediculous why you offer PlayBook 4G for $350 on 2 year contract while people can already has an android with rich ecosystem of $200 on same 2 year contract!... cut the price of the BB7 device since it wont be updated to BB10, people already know that... but they will want a BB7 device for a cheap price... bcoz honestly in my place.. BB bold and Torch still pricey.. but i could already get last samsung flagship device the s2 for the price 30% lower than BB7 devices!

RIM if you want to survive in the smartphone world you need to do what nokia did to the Lumia 900.. offer it to a very cheap price but still high scep BB10 phone!

you shouldnt go full force high price and compete to the likes of s3 and iPhones because for sure you're toast!

all you need to do is a new marketing strategy (that involves cutting down the prices and offer BB10 devices cheaper and cut down the prices of BB7 till it runs out! same goes with PlayBook)

dont worry about people who thinks BB10 dont have potential.. but they know it got potential, the only problem is who are you going to market it.. on high price? or a general approach first? if high price, better kiss youself goodbye because YOU ARE GONNA FLOP WITH THAT APPROACH.. but on general approach YOU WILL SURELY WIN...

BB10 already catches a lot of peoples heart.. its actually look more promising than the iOS 6.. but again.. it will all end up on your decision and marketing strategy...

i know im being redundant but i wanna point it out!

posted on 11 Aug 2012, 14:33 2

2. Frost (Posts: 3; Member since: 03 Aug 2012)


wow your comment was even longer than the report itself. Dont worry I'll do well to let RIM know all you've said.

posted on 11 Aug 2012, 20:39

4. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


its longer because of redundancy! i really wanted to point what RIM needs to do.. they need a good marketing strategy... like cutting the price of BB7 device in order to sell it because again, its not getting an update to BB10 so why will people buy a phone that wont be supported anymore?! .. and have a friendly approach to carriers by offering it at cheap but has high spec device like the lumia 900 did, its a flagship but not on the flagship price coz the OS running to it is not as famous as android and iOS and its ecosystem isnt as big as these two...but its all worth it!

RIM BlackBerry should do the same approach... specially that its ecosystem isnt as big as Windows Phone Android and the iPhone's!!! apps really matter now... people wants apps! so in orther for them to get love by devs.. they need to offer the BB devices cheaper to have a general market!

sorry its long comment again! :P

its long because i like writing essay by repeating my sense to make it longer... its because my teacher would require us to make our essay more than 150-300 words!

posted on 11 Aug 2012, 14:34

3. Frost (Posts: 3; Member since: 03 Aug 2012)


wow your comment was even longer than the report itself. Dont worry I'll do well to let RIM know all you've said.

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