Well, the Samsung Omnia 7 may have convinced us that it excels in the design department, but this doesn't mean it's a winner yet. Nowadays increasingly important becomes the software that powers the phone. In the case of the Omnia 7, the software is no other but Microsoft's long-awaited Windows Phone 7 OS.

Basically, Microsoft Windows Phone 7 is centered around various hubs. Some examples of such hubs can be “People”, “Office”, “Games”, “Music and Videos”, etc. So, when you tap the “Music and Videos” button you won't be taken to a specific app, say, a multimedia player of some sort. Instead, you end up in an area where you can swipe left and right in order to reach different features (like the music controls) or content (like what's new in the Marketplace, or your song history).

At first, you may think that the home screen of the Samsung Omnia 7 is too simplistic, but it actually consists of the so called Live Tiles, which start to play image slideshows or display other relevant content as soon as you start using your phone. And this literally brings your home screen to life.

The Live Tiles are arranged in a vertical list, with scrolling up and down being is so responsive and fun, that you can even fail to notice the fact that about a fourth of your screen real estate is left empty. That's a fact that seemed very strange to us at first, but we assure you – it actually doesn't matter. All the needed information is displayed inside the Live Tiles. The sweet part is that you can customize your home screen so that it contains only what is important to you. Rearranging tiles is very intuitive - you only have to tap and hold a tile and then drag it to the desired position.

When you swipe to the left, or click on the arrow residing in the upper part of the said blank area, you get to what can be referred here as the Samsung Omnia 7's main menu. It consists of a vertical list of your apps and hubs. Although we rarely had to use it, this is the place where you'll find your third-party applications. Of course, you can choose whatever you want from this list and take it to the home screen.

The OS feels extremely polished when it comes to animated transitions and other eye-catching goodies. For example, almost all tiles you'll encounter (live and not live) act as 3D surfaces that tilt just slightly in the direction to the area in which you press them.

As a whole, we are pretty happy with the user interface. It has a great visual presentation (that may not appeal to everyone due to its over-simplistic nature), and runs so smoothly with the Samsung Omnia 7's 1GHz Snapdragon chipset that you immediately start to have confidence in it.

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