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LG Optimus 7 Review

LG Optimus 7

Posted: , posted by Ray S.


Interface and Functionality:

Having a custom interface on top of the operating system may be a good or a bad thing. For example, having HTC's TouchFLO 3D on top of Windows Mobile 6 was great, as it gave the old platform a brand new look and feel... to an extent, that is. On the other hand, we've seen some really pointless custom UIs like the one in the Toshiba TG01 (first phone with a Snapdragon chipset), which made even WM 6.5's stock UI look cool. In this connection, it is probably a good thing that LG decided to stick with Windows Phone 7's stock interface...

No, seriously, each and every one of the handsets we've seen running the OS thus far uses the stock interface, so the experience you get out of the LG Optimus 7 is very, very similar to the rest of the WP7 squad. See our Windows Phone 7 Walkthrough for a detailed overview of the platform.

Basically, Microsoft Windows Phone 7 is centered around various hubs. Some examples of such hubs can be “People”, “Office”, “Games”, “Music and Videos”, etc. So, when you tap the “Music and Videos” button you won't be taken to a specific app, say, a multimedia player of some sort. Instead, you end up in an area where you can swipe left and right in order to reach different features (like the music controls) or content (like what's new in the Marketplace, or your song history).

The Home screen shows the so-called Live Tiles, which act like dynamic shortcuts to various apps, hubs or content. The Live Tiles are arranged in a vertical list, with scrolling up and down being is so responsive and fun, that you can even fail to notice the fact that about a fourth of your screen real estate is left empty. Thankfully, you can reorganize your home screen just the way you like it and have what's important for you first on the list.

The home screen of the LG Optimus 7 - LG Optimus 7 Review
The home screen of the LG Optimus 7 - LG Optimus 7 Review
The home screen of the LG Optimus 7 - LG Optimus 7 Review

The LG Optimus 7's main menu consists of a vertical list of your apps and hubs. This is also the place where you'll find your third-party applications. Of course, you can choose whatever you want from this list and take it to the home screen.

Main menu - LG Optimus 7 Review

Sure, the interface of the LG Optimus 7 doesn't have any distinguishing points from what's found in other Windows Phone 7 devices, but it's still a great UI, with beautiful animated transitions and easy access to the phone's capabilities.

The People Hub plays the role of a phonebook in the LG Optimus 7. First, you naturally have a list with your contacts. In addition to your SIM and phone contacts, here you can also integrate people from Facebook, Windows Live, Outlook or Google. Fortunately, Facebook contacts automatically get their profile pictures assigned to make your phonebook a bit more colorful and enjoyable.

The People Hub - LG Optimus 7 Review
The People Hub - LG Optimus 7 Review

Windows Phone 7's integration with Facebook continues as you select a certain contact. For instance, you can easily write on this person's wall or check what's new with them, including new images that they have uploaded, as well as the latest activity. Contacts, like most other things in WP7, can also be added directly to the home screen of the LG Optimus 7 for lightning quick access to them.

The LG Optimus 7 sports an awesome email client. You can easily set up Hotmail, Outlook, Yahoo! Mail or a Google account. Of course, you can also set up custom POP or IMAP accounts, which will require the input of some more info like server addresses. Once you're done, it is pretty cool to see all of your text correspondences start pouring in right away. Emails are visualized in HTML format, while the one thing missing more notably is a universal inbox feature, which can be found in Samsung's bada or Apple's iOS 4.

The LG Optimus 7 sports an awesome email client - LG Optimus 7 Review

The Calendar is completely in line with the overall clean look of the operating system. You can synchronize it with Windows Live, multiple Exchange ActiveSync accounts and Google Calendar, with the latter having to go through an Exchange server as well. It is a good touch that you can color-code your different calendars for better organization.

Calendar - LG Optimus 7 Review
Calendar - LG Optimus 7 Review
Calendar - LG Optimus 7 Review

Internet and Connectivity:

Internet Explorer is the name of the game when it comes to web browsing on the LG Optimus 7. Apart from some interface specifics that we are not very happy with, we can't help but admit the new Internet Explorer's awesomeness.

Completely in line with the latest and greatest achievements in the area, Internet Explorer delivers fast loading times and buttery smooth scrolling. The same goes for zooming, which you can do by either double-tapping or using pinch-to-zoom. Both options work flawlessly, with double-tap being very accurate, more so than on Android, and about equal to what you get on the iPhone.

Internet Explorer delivers fast loading times and buttery smooth scrolling - LG Optimus 7 Review
Internet Explorer delivers fast loading times and buttery smooth scrolling - LG Optimus 7 Review

The user interface is also an important part of a mobile internet browser though. There are good and bad things we can say about the one on the LG Optimus 7. First off, we don't like that there is no full-screen option in portrait mode. Fortunately, you can view web pages in full-screen when in landscape mode, but then another issue arises. There is no address bar at the top, meaning that you have to return to portrait mode to enter a new web address. This isn't a big deal, since switching orientations is very snappy, but still we cannot see a clear reason why they didn't put a simple address bar at the top of the page. However, Safari, for example, isn't without its issues either, as it lack a full-screen mode whatsoever.

In terms of connectivity options the Optimus 7 is quite a performer, sporting quad-band GSM and tri-band 3G (900/1900/2100MHz). It can also establish a data connection through its Wi-Fi chip. The phone also packs Bluetooth 2.1 for local wireless connection, as well as A-GPS, which works very well with Bing Maps. Unfortunately, there is no navigation software for WP7 as of now that supports turn-by-turn voice directions, but we hope the guys from Redmond will fill this gap as soon as possible.

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LG Optimus 7

LG Optimus 7

OS: Windows Phone 7.5 Mango
view full specs
PhoneArena rating:
Display3.8 inches, 480 x 800 pixels (246 ppi) TFT
Camera5 megapixels
Qualcomm Snapdragon S1, Single core, 1000 MHz, Scorpion processor
Size4.92 x 2.35 x 0.45 inches
(125 x 59.8 x 11.5 mm)
5.54 oz  (157 g)
Battery1500 mAh, 7 hours talk time

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