LG New Chocolate BL40 Review

Performance and conclusion:

It´s painfully clear the LG New Chocolate BL40 is stunningly sluggish. The S-Class 3D interface itself looks nice, but all the animations and transition effects make it rather heavy. We would have liked it better if it looked less eye-catchy, but was more functional and easier to use. Well, it seems we will have to wait a bit more until we finally get there.

It´s a good thing we don’t rate cell phones based on in-call quality only, because the BL40 would have been just a member of the crowd that doesn’t stand out with anything in particular. Flat out, the in-call quality is mediocre. During our tests, the sound was slightly muffled on our end and we were unable to understand the other person at times. Things seemed quite better on the other end, although people claimed we sounded sharp and distant. Ultimately, come to phone calls, we rate the BL40 6/10.

LG has done a great job rolling out a handset with such a great design as the New Chocolate BL40. We do appreciate the risk the manufacturer has taken by choosing not play it safe, but come up with bold, truly innovative device with design far off the beaten track. Yes, the BL40 has its drawbacks, but it looks amazing and will certainly catch the attention of anyone around you. And this is the most important aspect of a device like this. We didn´t like the BL20, the light-weight sibling of the New Chocolate, because it fails to offer anything else other than cool overall design. The BL40, however, comes with more extra features and looks even more attractive, which we believe will ultimately make it appealing to a lot of people.

If you, however, feel unwilling to put up with the shortcomings of the BL40, consider the LG Crystal GD900 that comes with a much different, but by no means less stunning design. The Samsung UltraTOUCH S8300 is a great option as well – it delivers rich functionality (save Wi-Fi) and looks dainty and personable.

LG New Chocolate BL40 Video Review:


  • Unique form and attractive design
  • High-quality screen
  • Nice audio playback capabilities
  • Plays Xvid videos


  • Sluggish interface
  • Mediocre in-call quality
  • Poor camera

PhoneArena Rating:


User Rating:

10 Reviews

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless