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LG New Chocolate BL40 Review

LG New Chocolate BL40

Posted: , by PhoneArena Team


LG New Chocolate BL40 Review
Performance and conclusion:

It´s painfully clear the LG New Chocolate BL40 is stunningly sluggish. The S-Class 3D interface itself looks nice, but all the animations and transition effects make it rather heavy. We would have liked it better if it looked less eye-catchy, but was more functional and easier to use. Well, it seems we will have to wait a bit more until we finally get there.

It´s a good thing we don’t rate cell phones based on in-call quality only, because the BL40 would have been just a member of the crowd that doesn’t stand out with anything in particular. Flat out, the in-call quality is mediocre. During our tests, the sound was slightly muffled on our end and we were unable to understand the other person at times. Things seemed quite better on the other end, although people claimed we sounded sharp and distant. Ultimately, come to phone calls, we rate the BL40 6/10.

LG has done a great job rolling out a handset with such a great design as the New Chocolate BL40. We do appreciate the risk the manufacturer has taken by choosing not play it safe, but come up with bold, truly innovative device with design far off the beaten track. Yes, the BL40 has its drawbacks, but it looks amazing and will certainly catch the attention of anyone around you. And this is the most important aspect of a device like this. We didn´t like the BL20, the light-weight sibling of the New Chocolate, because it fails to offer anything else other than cool overall design. The BL40, however, comes with more extra features and looks even more attractive, which we believe will ultimately make it appealing to a lot of people.

If you, however, feel unwilling to put up with the shortcomings of the BL40, consider the LG Crystal GD900 that comes with a much different, but by no means less stunning design. The Samsung UltraTOUCH S8300 is a great option as well – it delivers rich functionality (save Wi-Fi) and looks dainty and personable.

LG New Chocolate BL40 Video Review:


  • Unique form and attractive design
  • High-quality screen
  • Nice audio playback capabilities
  • Plays Xvid videos


  • Sluggish interface
  • Mediocre in-call quality
  • Poor camera
PhoneArena rating:
User rating:
8.810 Reviews

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posted on 20 Oct 2010, 01:55

1. CHEFJEFF (Posts: 147; Member since: 22 Sep 2009)

It's not available in the USA, so who cares.

posted on 29 Oct 2009, 16:42

3. pathmarkpolice (Posts: 102; Member since: 05 Feb 2009)

People who have money to buy it unlocked and people who don't live in the US.

posted on 29 Oct 2009, 15:35

2. ace1122 (Posts: 237; Member since: 23 Mar 2009)


posted on 30 Oct 2009, 09:12

4. shgam2 (Posts: 42; Member since: 08 Sep 2009)

this phone seems bad tho lol so damn sluggish and still gets a 9. For touch screen phones, sluggishness is a HUGE thing I'd say.. And for those who have not watched the review videos, this phones so slow and sluggish..

posted on 30 Oct 2009, 16:47

5. JVII (Posts: 17; Member since: 27 Jul 2009)

Phonearena's reviews are flawed, my favorite part about them is giving them all the lowest rating on youtube.

posted on 05 Nov 2009, 12:24

6. idiotwind13 (Posts: 80; Member since: 29 Dec 2008)

The review keeps talking about how beautiful this phone is and how great it is... I think this is one of the dumbest and least useful looking phones I have ever seen. I really can't see myself ever having a use for a 21:9 aspect ratio screen.

posted on 06 Apr 2010, 15:13

7. luistoluca (Posts: 18; Member since: 28 Nov 2009)

that bad review, that is not supposed to if you add the scores for each item and divided by the number that are leaving a score of 8 non 9 you do not know split jajaj

posted on 06 Apr 2010, 15:24

8. luistoluca (Posts: 18; Member since: 28 Nov 2009)

too bad review is not suppossed to be that if you add the scores for each item and divide it by the number that are in total the score is 8? and you guys show 9 nine as result hahah you don´t know how to divide

posted on 14 May 2010, 14:44

9. RAMG (Posts: 4; Member since: 26 Apr 2010)

Reviews from this site are a joke.

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PhoneArena rating:
Display4.0 inches, 345 x 800 pixels (218 ppi) TFT
Camera5 megapixels
Size5.04 x 2.01 x 0.43 inches
(128 x 51 x 10.9 mm)
4.55 oz  (129 g)
Battery1000 mAh, 6 hours talk time

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