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According to HTC, it has done some tremendous improvements to its camera technology. It has even given the whole camera package a name – ImageSense. Among the more important enhancements should be faster loading and focusing times, as well as overall better shots due to an f2.0 aperture and BSI sensor. Finally, a special chip called ImageChip is taking care of the necessary calculations before you're presented with the final result. With so many improvements and special brandings, one would think that the One X is the next big thing as far as camera-phones go. Well, this isn't really the case. But let us first tell you about the camera interface!

What we like about this 8MP camera's UI is that it presents you with separate still photo shutter, and a video rec button at the same time. So, if you want to take a shot, you simply have to press the shutter key; and if you want to start recording a video – you pres the video rec button – no need to change modes. There is also a good number of additional settings like changing the review duration, self-timer, ISO, white balance, exposure, contrast, saturation, sharpness, etc. There's also a slow-motion shooting mode. Two cool little features introduced by HTC are the continuous shooting mode (takes a series of images incredibly fast, but may introduce focusing problems), and image taking while shooting a video, which is pretty neat. The cool thing about the said continuous shooting mode is that it allows you to easily select the best shot of the series, and simply delete the others.

One of the areas where HTC has focused is the speed of the camera. Indeed, it shows that they have achieved great results here, as taking a picture literally takes only a fraction of the second. What's way more important, though, is actually how those quickly-taken images look. The short version here is: they look OK. And here's the long one:

The images that the HTC One X does introduce us to a good level of detail. We took our set of samples on a cloudy day, and this let us put the ImageSense camera to the test. And although the level of detail is clearly not 8MP, it's still pretty decent. What's not so decent is the level of noise that we see in the shots. It turns out the sharpness of the images was at the expense of noise. This effect is actually stronger than usual due to the slight oversaturation of the shots. In order to make the images more appealing, the camera is boosting the saturation of the colors, which is OK, if done reasonably. The color balance itself is quite good; images appear natural-looking, though in some of the shots the oversaturation was simply too much. There is also this color artifact visible in one of the images below, where the edges of the tree's branches have come out purple, but let's say that this has been an isolated issue.

Just what was HTC thinking when choosing the type of video capture for the One X is beyond us, but they actually come up with the strange decision to have the camcorder record 1080p video at 22-23 frames per second. Not that it's impossible to watch, but it's not as smooth as what we've gotten used to. The video quality is very good – strong detail presence and natural colors, but the mediocre frame rate kind of ruins the whole thing. The quality of recorded audio is fine; a bit on the sharper side, but everything is easy to comprehend.


Watching video on the HTC One X's 4.7” screen is epic. The large diagonal, incredibly high resolution, saturated colors and strong brightness output all contribute to the awesome video experience. Just make sure that your video source is of the needed quality! Of course, you can play all kinds of clips with this handset.

The HTC One X also comes with Beats Audio in order to deliver an impressive audio output as well. Sadly, we couldn't test the bundled earphones, but they won't be Beats ones anyway. The Beats Audio technology is available thorough the software side of things, and what's really cool is that it's now accessibly by any other app, and not just the music player. The stock music player itself is rather simplistic. It gives you the standard options to filter your content, displays large album art, and is easy to use. Its most interesting feature is that it's integrated with SoundHound, so you can get more info about the song with just a quick tap.

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