Interface and features

Apple continually improves the iOS experience: iOS 10 feels more intuitive, features enhanced 3D Touch support and iMessage becomes more powerful. HTC’s custom Android skin is fast and support themes, but lacks any remarkable special features.

The HTC 10 is an Android phone, while the iPhone 7 runs Apple’s iOS, and this alone means there are significant differences in the user experience.

Apple’s ecosystem is known for being the ‘closed’ one, with less customization options, more limited access to the system, but that is also the beauty of iOS: this way Apple is able to keep the platform more secure, prevent app piracy, and enjoy a more vibrant app and games ecosystem.

The HTC 10’s Android 6.0 Marshmallow, on the other hand, comes with a ton of fun customization options: custom themes allow you to overhaul the looks of your phone easily, set custom default apps for pretty much everything out there, and have that absolutely seamless integration with Google services. However, in places, it still seems like HTC retains some menus that looks puzzling and far from intuitive: the Personalize menu that you access by long-holding an empty space on the home screen is one such place, a long list of options that seem excessive and not as visually appealing as on other Android phones.

Still, at the level most users care about, we would say that functionally both Android and iOS are on par. All the major apps are available on both platforms and you are not likely to miss any major feature on either phone.

However, there are some nice extras that the iPhone brings to the table that HTC 10 cannot match: first, there is 3D Touch that adds a few neat shortcuts to the iOS experience; also, some core apps like iMessage have been redone with stickers and a ton of options that make it one of the most convincing daily things that keeps people glued to their iPhones.

Performance, Processor and Memory

While both phones work fast in the daily grind, the Apple A10 Fusion chip shines in benchmarks and games, while the Snapdragon 820 on the HTC 10 can’t quite keep up.

Ever since Apple started developing its own custom chips with the Apple A6 found in the iPhone 5, the company has gained an important advantage. It’s now been four years since that initial effort, and Apple has pulled ahead with the Apple A10 Fusion system chip in the iPhone 7 that uses two large performance cores in concert with two smaller, battery-optimized ones. On the other hand, most Android phone makers, including HTC with the 10, use the Snapdragon 820 system chip for flagships in 2016.

There are a few things that characterize the performance experience on these two phones. On the iPhone 7 it’s all a very smooth affair with buttery animations and a fluid experience, while on the HTC 10 it’s brusque, with zero animations, but it’s also fast. For daily tasks, both phones would be sufficiently fast and lag-free for users to be satisfied by the experience.

Yet, when it comes to gamers and those who run more demanding applications, the iPhone is a clear winner. Its physically larger CPU cores are able to deliver much more power in single-core processing, meaning faster performance, something that shows with faster loading times for apps and when performing all sorts of complex operations.

AnTuTu Higher is better
Apple iPhone 7 168795
HTC 10 131088
JetStream Higher is better
Apple iPhone 7 144.71
HTC 10 46.453
GFXBench T-Rex HD on-screen Higher is better
Apple iPhone 7 57.3
HTC 10 47
GFXBench Manhattan 3.1 on-screen Higher is better
Apple iPhone 7 59.1
HTC 10 13
Basemark OS II Higher is better
Apple iPhone 7 3355
HTC 10 1806.33
Geekbench 4 single-core Higher is better
Apple iPhone 7 3464
HTC 10 1419
Geekbench 4 multi-core Higher is better
Apple iPhone 7 5605
HTC 10 2692

When it comes to internal storage, Apple sells a 32GB, 128GB and 256GB versions of its iPhone 7, and there is no option to expand that storage. HTC, on the other hand, offers the HTC 10 in a 32GB mainstream version, which comes with a microSD card slot that makes it easy to bring in more storage for those who need it.

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