Instagram is working on a more immersive news feed

Instagram has been implementing new features like crazy in the past couple of months. The product tagging option we told you about is now live in the US, and the new feed options announced in January are already live as well.

Now there’s another cool feature in the works, according to Instagram chief Adam Mosseri who tweeted the following: “We’re testing a new, immersive viewing experience in the main Home feed.” This immersive experience means basically taller photos and videos in a new feed view, similar to Instagram Stories.

Another change is the increase in post recommendations from people or accounts you don’t actually follow. While somewhat counterintuitive, this change aims to keep people engaged for a longer period of time.

This might annoy some users but there will be an option to personalize the feed to your liking (although the details are not clear at this point) and hopefully minimize these strangers appearing in your recommendation panel.

During the short video posted on Twitter, Mosseri also showed a glimpse of the new interface and how the new feed will look like. The experience is not full-screen per se, as users would still be able to see the home, search, Reels, and other sections under the image (take a look at the screenshot below).