Samsung and Huawei drastically raised their prices this year following the introduction of 5G. Apple was expected to do the same thing – the iPhone lineup is known for including some of the most expensive devices on the market – but new information suggests the company has no such plans.
Tipster Jon Prosser from Front Page Tech says Apple is preparing an updated pricing strategy for the iPhone 12 series that would involve increasing the price of only one model.
Do note that these details could still change because the devices are around five months away at this point, but the information comes from very reliable sources. More specifically, the ones that nailed the April 15 announcement date for the iPhone SE.
As many of you may know by now, Apple is planning to introduce an all-new budget iPhone model this year. The marketing name remains unconfirmed, but reports suggest it will feature a compact 5.4-inch OLED display.
The latter will offer a smaller notch, as visualized in the concept renders above, and slimmer bezels much like the ones featured on the current-gen iPhone 11 Pro. That should be combined with an aluminum body and a dual-camera setup on the back.
Apple iPhone 12 concept render
Buyers can also expect to find the next-gen A14 Bionic chipset on the inside alongside 5G network support. Other features include a Lightning connector and support for a standard 60Hz refresh rate.
This iPhone will be available for $649 in the United States, according to Prosser.
The iPhone 12 (Plus/Max)
Replacing the iPhone 11 will be a 6.1-inch iPhone 12 variant that features an OLED screen with a smaller notch, an aluminum body, and a dual-camera setup. The A14 Bionic and 5G support are to be expected too.
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This iPhone will be available for $749 in the United States, per the information available. That is slightly higher than the $699 price tag of the iPhone 11 and means Apple is reverting to the iPhone XR pricing model.
The iPhone 12 Pro
Sitting at the premium end of the spectrum is going to be the iPhone 12 Pro. The flagship will replace the 5.8-inch OLED display of its predecessor with a large 6.1-inch implementation that boasts a smaller notch and even thinner bezels.
Adorning the rear panel looks set to be an upgraded camera system that houses an improved triple-camera setup and a new LiDAR Scanner similar to the one featured on the 2020 iPad Pro. Exact specifications are yet to be confirmed.
Apple iPhone 12 Pro concept render
As for the inside, buyers will once again gain access to the A14 Bionic and 5G network support, although this model may integrate mmWave technology too. To better compete with recent Samsung flagships, Apple is rumored to be planning a 120Hz ProMotion refresh rate for the display.
This iPhone will be available for $999 in the United States just like its predecessor, despite all of the upgrades.
The iPhone 12 Pro Max
As indicated by its name, this model will be a larger version of the iPhone 12 Pro. It carries a massive 6.7-inch OLED display and presumably a bigger battery but, other than that, is identical to the standard Pro version.
This iPhone will be available for $1,099 in the United States. That matches the pricing of the iPhone 11 Pro Max.
How much will the iPhone 12 cost in the UK and Europe?
Taking the information shared today into account, the iPhone 12 series should be priced as follows in Europe:
iPhone 12 (Mini) – €749/759
iPhone 12 (Plus) – €849/859
iPhone 12 Pro – €1,049/1,059
iPhone 12 Pro Max – €1,149/1,159
As for the UK, pricing should look as follows if the value of the pound remains stable:
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