Why did Apple fall down 24 places in an annual company reputation ranking?

Apple was placed 29th in the annual Harris Poll Reputation Quotient. The agency, which tracks year-on-year company reputation, placed Apple 5th last year, which means the Cupertino company has lost 24 places for a year.
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42 Comments

1. cmdacos

Posts: 3663; Member since: Nov 01, 2016

Notch and software quality.

5. sgodsell

Posts: 6594; Member since: Mar 16, 2013

The liars that Apple really are when it came to the battery fiasco. If it wasn't for 3rd parties that brought the slow downs to light. Then Apple would have never admitted to doing anything wrong. Plus the iPhone X notch is one thing, but forcing developers to support Apples notch is another thing. If there was ever a communist company, then Apple would be right up there. Plus Apple cares more about profits than keeping its customers happy. As if it costs Apple over $500 to repair the glass back on the iPhone X. Apples greed has no bounds.

7. sgodsell

Posts: 6594; Member since: Mar 16, 2013

With service prices that Apple offers. Who cares if they have great service, especially when they are raping you in the first place. Maybe it might be better if they lubbed you up first. Nah, who am I kidding.

14. c.m.s

Posts: 216; Member since: Dec 10, 2017

And the reason for Google doing pretty much the same fall as Apple? A raise in price for their most popular product, sure could be a factor (for Google as well but to a minor effect since hardware is not there main thing). Bad publicity regarding how the power management feature was handle could be a factor as well. But it has nothing to do with notches and things like that, that is pure nonsens. The only people discussing that are fanboys on tech sites, not normal people.

26. cmdacos

Posts: 3663; Member since: Nov 01, 2016

Except Google pixel phones have had significant increase in sales year over year. Granted some of last year's devices are in that sales growth but if not many people bought the original Pixel, it's highly unlikely they are buying them this year. Plus the pixel 2xl is doing well with its top performing camera updates and pixel exclusive features.

33. c.m.s

Posts: 216; Member since: Dec 10, 2017

What does that have to do with my question? Again, Google lost almost as many places as Apple, why is that? And regarding Pixel. You cannot compare it to iPhones and other big players phones when it comes to sales. They do not play in the same league. Its alot easier to increase sales when you sell as few units as Google does compared to Apple.

37. sgodsell

Posts: 6594; Member since: Mar 16, 2013

Apple fell 27 positions, and Google fell 20 positions and is now higher than Apple. Sales are one thing, but comparing smartphones is another. Apple has proven brand loyalty, even if they do wrong things. Like the crappy iOS 11, or the batteries, or there service charges to repair things. Like $500 to repair a glass back on the iPhone X, or FORCE developers to support the iPhone X notch, and reject your app if you do not add support for the iphone X notch. Plus there is more. Apple has turned into a greedy selfish controlling manipulative prick, and could care less about its customers.

39. c.m.s

Posts: 216; Member since: Dec 10, 2017

No they did not, Apple fell 24 and and Google 20 and is in the spot just infront of Apple. There are alot of other smartphone companies behind them like Samsung. This is not Apple users that they question, its random US citizens. Now I ask you again, why did Google drop almost the same number of places?

10. steved13

Posts: 6; Member since: Apr 03, 2013

Oh yes! The software quality has deteriorated sharply under Cook. iOS 11 has so many glitches, especially visual ones six months after its release. What a disgrace...

18. drunkenjay

Posts: 1584; Member since: Feb 11, 2013

software is good but needs improvements such as bugs. notch is okay for vertical use.

25. lyndon420

Posts: 6276; Member since: Jul 11, 2012

Maybe it's just me, but for the richest company in the galaxy I expect more from their devices.

38. willytbk

Posts: 252; Member since: Aug 15, 2012

i agree with the software quality, apple seemed to not very good in QC nowadays for their iOS releases. as for the notch, it depends.

41. TerryD

Posts: 540; Member since: May 09, 2017

Stealth throttling. Busted. Messes with your reputation when you're shafting your users and they find out.

42. TerryD

Posts: 540; Member since: May 09, 2017

Repost, sorry

2. bucknassty

Posts: 1209; Member since: Mar 24, 2017

that performance crap is just plain wrong

4. GreenMan

Posts: 2670; Member since: Nov 09, 2015

I've compiled a list because I'm old and have nothing better to do! Without further ado: 1. Notch. 2. Batterygate. 3. iOS 11 a.k.a the ugly little duckling full of bugs. 4. Over pricing ($350 iPhone X for nearly $1,300). 5. Expensive repairs (Don't drop an iPhone X. It costs $650). 6. Old design recycling. 7. Lack of innovation. 8. Tribe branding i.e Heavy emphasis on brand instead of the actual product(s) and services. I'm probably missing a few things here and there but like I said; I'm just an old man! G'Day!

9. darkkjedii

Posts: 30515; Member since: Feb 05, 2011

My satisfaction with Apple has dropped steadily, since the 5S. Too many issues, and the drop off in QC is quite obvious. Apple's quick update cycle, is actually more of a fix cycle. It's not the same anymore.

11. Not_Amused321

Posts: 59; Member since: Jan 06, 2013

Is there a way to go from ios 11 back to 10.3.3 before I purchase android phone seriously?!

24. bucknassty

Posts: 1209; Member since: Mar 24, 2017

get a pixel lol

12. steved13

Posts: 6; Member since: Apr 03, 2013

1) The software is not what it used to be, it’s full of glitches and bugs and honestly barely usable at the release (macbook pro with touch bar was a nightmare at first) 2) The product lines are not coherent (e.g. macbook, macbook air, macbook pro with touch bar, without etc) 3) They have dropped features that people absolutely loved, like touch id and magsafe. 4) They have increased the already high prices without adding any useful features. 5) The competition has drastically improved. iphones have to compete with the beautiful galaxy s8 and s9, and the macbooks with the dell xps, hp spectre, and microsoft’s surface. Personally I will continue to buy apple products because I have already invested heavily in the ecosystem (apple watch, homepod, apple tv). But I am no longer as happy and excited about new apple products as I used to be.

21. bucky

Posts: 3765; Member since: Sep 30, 2009

this is probably the best summary. You nailed it. I would have upgraded my 2014 macbook pro this year but once i saw the prices/specs/features, there was no way this was happening.

34. cncrim

Posts: 1523; Member since: Aug 15, 2011

Lol, what good is it do if you keep spend in same brand? Nothing will change if you just keep give them your money.

16. Whitedot

Posts: 632; Member since: Sep 26, 2017

X already was on sale for 939 on very uk. It says all. I sold my original Pixel to an Iphone user . He said he was with Iphone and ecosystem since first Iphone and now I will quote him " I had enough".

19. gamehead unregistered

Overpriced products, lacking features the competition has, that notch, the battery debacle...

20. bucky

Posts: 3765; Member since: Sep 30, 2009

iOS 11, iphone 6 battery issues and price of new X. Its been a bad year for apple compared to their standards.

23. tedkord

Posts: 16979; Member since: Jun 17, 2009

I doubt the notch or the lack of real progress in products had much to do with it. After all they were 5th last year and that was the third year in a row releasing pretty much the same phone. I'd imagine it's because of the slowing down of older phones intentionally and surreptitiously. It just looked shady. Be more upfront, and the reputation will rebound.

29. talon95

Posts: 971; Member since: Jul 31, 2012

To think, some Android manufacturers followed the bad notch design as if it would win them customers. Hope they get a wake up call now and cancel their production orders after seeing how much it may hurt them.

32. sissy246

Posts: 6837; Member since: Mar 04, 2015

Apple has also been under fire again for crap labor conditions.

35. cncrim

Posts: 1523; Member since: Aug 15, 2011

Nice to have see Apple performance under pressure.

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