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Zynga acquires game studio November Software to expand its mobile midcore offerings

0. phoneArena posted on 12 Nov 2012, 13:28

Zynga has acquired November Software, the mobile game studio that designed LucasArts' Star Wars: The Force Unleashed; the game developer is looking to increase its midcore offerings for mobile video game players...

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posted on 12 Nov 2012, 13:37 1

1. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

im just not a fan of Zynga's business practices, but they apparently do have a talented staff.

One thing they need to do is to diversify away from Mobile and start making stuff for console and PC as well. I mean, still do mobile obviously, but just have the other options. Thye also need to stop relying on the free 2 play model, as it is not a sustainable model if virtually every game your company releases are F2P. F2P should reflect no more than 25% of their total library. They need to start putting out cheap games that are just one time purchases or have limited microtransactions. That would be one way they can develop some cred in the gaming world.

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