YouTube mobile views triple in 2010 to 200 mln a day
YouTube mobile views tripled throughout2010 to reach the astonishing average of 200 million views perday, YouTube Mobile Product Manager Andrey Doronichev announced. Asmore people watch video on their mobile devices, YouTube is rollingout some updates bringing pre-roll ads on the Android version of itsYouTube 2.0 app.
Although this might be great news forGoogle's partners, smaller screens might suffer from the limitedscreen space. Ads are confidently stepping in the mobile field andare expected to grow over the $1 billion mark in the US in2011.
The Android YouTube app also gotsupport for the VEVO music library, which contains tracks fromartists like Lady Gaga and Rihanna. Froyo is required for viewing themusic videos, which will be enriched with biographies and other dataabout the song and the artist.