WhatsApp for Android and iPhone will have ads starting next year
by Joshua Swingle / May 22, 2019, 4:25 AM
Corroborating previous information, it was confirmed during the annual Facebook Marketing Summit that the first ads will be implemented into the Instagram Stories-like Status feature. Like regular posts, the ads will occupy the entire screen, but rather than displaying the contact’s name WhatsApp will showcase the name of the company. Also, a swipe up link will be included.
It’s unclear at this point if Facebook has any further plans for advertisements within WhatsApp, but eventually the company could introduce smaller alternatives that display between chats on the conversations list.
In order to boost the usefulness of WhatsApp Business, it was also announced that new ads which link directly to these accounts will soon be making their way over to both Facebook and Instagram. While on this topic, it’s also worth pointing out that WhatsApp Business users will soon be able to benefit from “richer message formats” which involve pairing images or PDF files with a short piece of text. Eventually, when messaging about products, users will also be able to view the product within WhatsApp and then access the entire catalog.
Posts: 754; Member since: Feb 16, 2016
I feel they should have an option to pay and not have ads.
posted on May 22, 2019, 4:30 AM 8
Posts: 508; Member since: Apr 03, 2018
I'm not too bothered by this because I don't use WhatsApp Status, but if they introduce more ads that start making WhatsApp as a whole annoying to use I'd happily pay.
posted on May 22, 2019, 4:37 AM 4
Posts: 1276; Member since: Dec 28, 2012
I use whatsapp to talk to one person while they are abroad. Not a fan of it. I'd be much more happy to buy a product that I didn't see in a communication app than one I did. Ads on an social media site are different than in one that I use strictly for direct communication. I see this backfiring on Facebook. There's lots of alternatives.
posted on May 22, 2019, 9:10 AM 0
Posts: 660; Member since: Nov 13, 2012
I knew this would eventually happen! I recall Whatsapp owners and even Mark Zuckerberg himself saying they won't put ads in Whatsapp, that was in 2014, now see how that goes... Link of the article:https://qz(dot)com/178893/whatsapps-anti-ad-philosophy-is-really-a-broad-new-vision-for-mobile/ Moral of the story: Never trust Mark Zuckerberg...
posted on May 22, 2019, 10:58 AM 2
Posts: 1150; Member since: Mar 15, 2018
One of the reasons I switched to iOS because it has iMessage. It’s a regular sms for those who don’t have it - and it’s a feature packed for those that use the same app.
posted on May 22, 2019, 1:13 PM 1
Posts: 585; Member since: Aug 20, 2012
Lowered expectations and people will eat it up. Meanwhile iMessage will never have commercials because it’s a core service. Oh it’s encrypted too. Would be nice if Android could come up with a core web messages app to any phone after a decade.....but no.
posted on May 22, 2019, 8:40 PM 0
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