What's up with Martin? Scorsese recruited for a new Siri commercial

What's up with Martin? Scorsese recruited for a new Siri commercial
If you thought the director of "Taxi Driver" and "Goodfellas" would have no use for starring in a Siri commercial, you thought wrong. None other but Martin Scorsese has been recruited for the new Apple voice assistant ad, trying to show how the iPhone manages his hectic schedule for him in a stint called "Busy day".

The ad takes place in New York City, and in one fell swoop Siri helps reschedule his appointments, tells him that's not Rick he sees walking down the street via the Find My Friends feature, and advises a seasoned NYC cabbie what route to take to avoid the traffic gridlock ahead. 

Martin's iconic eyebrows couldn't be more pleased to be shown off one more time for the world to see, and his bank account couldn't be more pleased they did.



1. mas11

Posts: 1034; Member since: Mar 30, 2012

Apple should stop advertising Siri because it sucks compared to Google Now. Why advertise one of your weak points? Btw I don't care if it says, "Sequences shortened" at the end in 4pt font, it's false advertising, Siri is not that fast.http://www.youtube.com/watch?v=kDsOtdRtG0Q

2. serious9010

Posts: 254; Member since: Jul 20, 2012

I don't buy your comment. Siri is only slightly slower, and that is not at all noticeable. Besides, with Siri you can do everything via voice, whereas with Now, you need to type some of the commands. Plus, Siri looks way better (yes, if looks aren't important to you, that doesn't mean they're irrelevant to everybody else). In addition, Google Now is not even available yet (officially). I certainly wouldn't call Siri a weakpoint.

3. mas11

Posts: 1034; Member since: Mar 30, 2012

How about you read this article and see for yourself why Google Now is far superior.http://www.phonearena.com/news/Analyst-Munster-grades-Siri-and-Google-Search_id31762

4. ardent1

Posts: 2000; Member since: Apr 16, 2011

mas11, your response was weak...just weak!! The guy is trying to have a honest debate with you and what do you do when you get pressed -- you chicken out by asking to read someone else's opinion. Dude, if you are going to attack Siri, be ready to be attacked back. You know how android fans attack me because they don't like what I wrote. You don't see me chickening out -- instead, I stand my ground and use the force of logic to shoot holes in their arguments.

6. mas11

Posts: 1034; Member since: Mar 30, 2012

Chicken out? I used evidence to support my claim. In the article it states that, "According to Munster, Siri's answer was right only 62% of the time. Google Search was right 86% of the time." Google was able to answer correctly more often than Siri. Here is another comparison for you. http://www.youtube.com/watch?feature=endscreen&v=hEfZCeQdRXs&NR=1 Google is actually able to tell you how tall Jordan is. Siri forces you to search the web instead of coming up with an answer.

8. serious9010

Posts: 254; Member since: Jul 20, 2012

Again, it is not noticeable and Jelly Bean is NOT something you can use right now. You basically didn't say anything to challenge my arguments. Besides, ios 6 will change the outcomes in this video you posted. Good day sirs.

10. mas11

Posts: 1034; Member since: Mar 30, 2012

Actually you can. The nexus 7 and The Galaxy Nexus have JB. Btw all of these comparisons are between iOS 6 and JB, so it's completely fair.

5. serious9010

Posts: 254; Member since: Jul 20, 2012

Fairly said, ardent1,

9. andro.

Posts: 1999; Member since: Sep 16, 2011

Agreed the 'sequences shortened' bit while technically cannot be claimed to be false advertising certainly gives the vast majority of unaware people out there you are susceptible to apples advertising the impression that it is that good and that fast,fans never see the truth or the small print! As for apple again,it gimmicky ads here again with celebs etc again will no doubt convince thousands more there to buy an iphone as its 'cool'. it'd the way apple has to sell its products

7. Mitchel

Posts: 228; Member since: May 25, 2012

Google Now+Voice search is more advanced compared to Siri..

11. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

This is the lame ad. My opinion, jusy MY OWN OPINION.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.