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Waze CEO says the value for Google is in real-time mapping and better mobile ads

0. phoneArena posted on 14 Jun 2013, 12:09

Google has agreed to acquire Waze for over $1 billion, so we already knew that the social mapping service was seen as very valuable for the Mountain View company. But, now we're hearing from the Waze CEO about what he thinks is the value that his company will be able to add to Google, and most of his guesses are about what you'd expect...

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posted on 14 Jun 2013, 12:42 2

1. PhoneCritic (Posts: 791; Member since: 05 Oct 2011)

Google maps will now be in a stronger position over other mapping systems as Waze is integrated into it.

posted on 14 Jun 2013, 15:27 1

2. zibbyzib2000 (Posts: 221; Member since: 18 Nov 2010)

So Google spent $1 billion for Wazes crowd sourced traffic feature? Couldn't Google just have implemented Facebook or Google+ to their own maps app to get real time updates from its users traffic positions?

posted on 14 Jun 2013, 23:14 1

3. antmiu2 (Posts: 368; Member since: 19 Jun 2011)

Why start from scratch when you can give out some pocket change to acquire the most mature crowd/social-sourced maps out there?

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