Watch Samsung's IFA 2012 UNPACKED event live here
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Samsung is live-streaming its big IFA 2012 event from the UNPACKED series, and we are embedding it below for you to enjoy the show.
Starting off with some magic and card tricks, it will truly be "When magical moments come alive", it seems...
The venerable Galaxy Note II, as well as the Ativ Windows handset and tablet are to be announced, as well as possibly a Galaxy S III-inspired camera.
Whatever else is in store, will be a nice bonus, so sit back and enjoy the show, about to begin any minute now.
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Things that are NOT allowed: