Vivendi struggles to cope with subscriber losses in highly competitive market

Vivendi struggles to cope with subscriber losses in highly competitive market
French media and telecommunications company Vivendi SA reported their first quarter earnings this week with sales of 7.1 billion euro. The earnings report profit that exceeded analysts estimates, but the company warned that a highly competitive market continues to erode its customer base and it had cut costs to remain competitive. With alternatives like Iliad Broadband, Vivendi is struggling to remain competitive. Iliad launched mobile service in France on January 10, 2012, and had 2.6 million subscribers within 3 months of launching the service. 

Vivendi says it expects as much as a 570 million euro decline in 2012, so the company is being proactive in cutting costs through call center cost reduction, staff layoffs, as well as analysis and adjustment in marketing programs.

source: Bloomberg

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